Posts tagged “Barbara Goldberg

Getting the Most Out of Your Blog: A Promotional Tool as well as a Means to Boost Business Credentials as “Thought-Leaders” Within Your Industry

By Billy Griffin

Upon hearing the word “blog,” we often are inclined to revert to the cliché; the odes of tweenage girls venting about boy trouble, feline-fashion tips from recluse cat-ladies, or the perfectly pink posts of Hollywood celebrity gossip gurus. Blogs have long been the regarded as the artwork of amateurs. However, with the emergence of social media marketing, blogs are now booming with new-and-improved content intended to inform a more professional audience.

Looking at our recent video case study release focusing on NewUrbanismBlog.com and the sustainable design market, one can notice the cross-industry perk blogs pertain thanks to social media marketing, the first and most notable benefit being the self-promotional factor.
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Hamptons Green Alliance Members Present HGA House Update to AIA Peconic Dinner Meeting

Posted by: Xavier Loya

I would like share a story that Valerie Jennings, CEO of Jennings Social Media Marketing, was presented by Hamptons Green Alliance. The story focuses on the HGA presentation of housing development updates at the AIA Peconic Member Dinner Meeting in Southampton, NY.

Hamptons Green Alliance Members Present HGA House Update to AIA Peconic Dinner Meeting 

 Bridgehampton, NY – Members of the Hamptons Green Alliance (http://www.hamptonsgreenalliance.com), believed to be the first group of contractors who specialize in a variety of disciplines in the building industry to formally come together to share their expertise and promote sustainable building practices, recently presented their first project to members of the AIA Peconic Member Dinner Meeting in Southampton, NY.

The HGA project, which was announced last year, is a net zero energy, carbon neutral and LEED platinum house on Long Island. In what is believed to be a first in the Hamptons – if not the nation – this home is being rebuilt from the ashes of a horrific fire.

The presentation, which focused on the planning process for the HGA house project, which followed many of the concepts described in AIA new Integrated Project Delivery forms, also included reviews of the sustainable technologies used to attain the goals of the project as well as those that have been used to create energy in sustainable ways. There was a discussion of how thin film photovoltaic creates electricity with less impact on aesthetics, and a review of the status of residential windmills for this project. Other sustainable technologies required to meet the project’s goals were discussed such as low flow plumbing fixtures, smart home electronic technology, improvement of soil composition organically and reviews of materials to reduce the home’s carbon footprint.

All founding members of the Hamptons Green Alliance were on hand to field questions concerning the technologies that each has brought to the project.

The group, working with the Long Island Chapter of the United States Green Building Council, intends to seek LEED Certified Platinum status for the house, as well as implement a methodology developed by Frank Dalene, president of Telemark, Inc. and a founding member of the Hamptons Green Alliance. In addition to the presentation on the HGA House, Mr. Dalene also presented information on ICEMAN, a mathematical formula that scientifically determines the carbon footprint of any manufactured product. The mechanism is briefly explained on the website: www.carbonfactorindex.com


NBC announces mobile alerts available for 2010 Winter Olympics

Posted by: Sam Millikan

winterolympics 2010 nbc NBC announces mobile alerts available for 2010 Winter Olympics This is an article from mobivity.com written by Patricia Carson about new NBC mobile alerts for the 2010 Winter Olympics. The article discusses how you can have easier access to all of your favorite winter events using mobile phone software.

NBC Mobile Alerts for 2010 Winter Olympics
January 21st, 2010 by Patricia Carson

NBC is taking full advantage of mobile software technology for the Winter Olympics beginning on February 12, 2010. They’ve set up a whole system using mobile alerts that allows you to be alerted by TV schedules, your favorite sport, athlete, medal counts and more. Just select “Mobile, Alerts, Shop & More” from the home page navigation bar and select Mobile from the drop down menu, or click here to see the full menu of options available for the information that can be sent to you via mobile.

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Valerie Jennings, CEO of Jennings Social Media Marketing featured in article on demodirt.com; Not Suitable for Family Viewing

Posted By: Jared Cook

Here is an article written by Galia Myron on Demodirt.com featuring Valerie Jennings, CEO of Jennings Social Media Marketing about television viewing becoming more individualistic.

Not Suitable for Family Viewing

Television viewing is becoming more individualistic, no more family viewing.

The days of the family gathering around the telly to take in an evening show after dinner are over, says a Swedish study that examined society’s ever-changing relationship with television. While trendwatchers have long reported that people are becoming more independent, “We are becoming more and more individualistic also in our choice of TV programs,” researcher Jakob Bjur wrote in a new dissertation from University of Gothenburg in Sweden.

“In 1999 social viewing, watching together, accounted for 45 percent, and in 2008 it was down to 37 percent. We are becoming more and more individualistic also in our TV choices, and I’m convinced that this trend will continue. We can no longer speak of TV as a social adhesive, a unifying force,” Bjur said publicly, adding that television is now a source of social fragmentation. There are other avenues for social interaction, he added, including the Internet.

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Valerie Jennings, CEO of Jennings Social Media Marketing, featured in Allbusiness.com article; A Little Viral Campaign Gets a Big Response

Posted by: Jared Cook

I want to share a article from Allbusiness.com written by Barbara Goldberg, featuring Valerie Jennings, CEO of Jennings Social Media Marketing. The article focuses on the Susan G. Komen Facebook page and their recent viral public relations campaign.

A Little Viral Campaign Gets a Big Response

What good could possibly come of revealing to the world the color of your undergarments? Apparently, quite a lot.

Just 24 hours after a viral campaign tied to breast cancer awareness exploded on Facebook two weeks ago, more than 2,000 new fans — 10 times the usual number in that time period– joined the Susan G. Komen for the Cure Facebook page. It started when women around the world forwarded this e-mail to their friends:
“Some fun is going on . . . just write the color of your bra in your status. Just the color, nothing else. And send this on to ONLY girls, no men . . . It will be fun to see how long it takes before the men will wonder why all the girls have a color in their status . . . Pass it on & do your breast self-exams!”

The viral campaign raised disease awareness by raising the curiosity of a few good men, sparking news coverage by ABCNews.com, the Associated Press, Good Morning America, and other major outlets. And it’s continued to grow.

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