Posted by: Eric Johnson
As the popularity of smart phones continues to rise, it was only a matter of time before the mobile screen began to catch up to the big screen in terms of usage. A new study conducted by a mobile analytics firm, Flurry, points out that approximately 50 percent of mobile consumers are utilizing mobile apps during TV’s prime time.
Flurry also reports that mobile applications currently reach more than 20 million U.S. consumers per hour and the number of active iOS and Android devices in the U.S. is estimated at 110 million. These numbers reflect a significant impact to prime time viewing habits.
Here is an article from Mediapost.com about how mobile app usage increases toward television prime time.
For TV broadcasters, prime time is 7 p.m. to 11 p.m. In radio, programming and advertising are all about morning “drive time.” On the Web, the popularity of social networks like Facebook, instant messaging like Skype and video-on-demand services like Hulu are pushing up usage in the evening.
So what time of day do mobile apps find their biggest audience? A new study by the mobile analytics firm Flurry shows the audience for iPhone and iOS apps rises steadily during the day and peaks at about 9 p.m. That’s when half the U.S. app audience is using apps. “Mobile consumers are using apps either instead of, or along-side prime-time television and the Internet,” stated a Flurry blog post on the study.
The finding contributes to a growing body of research suggesting that two-screen viewing is becoming increasingly common while people are watching TV. The relative size of the TV audience during prime time was larger than that for mobile apps, at more than 60%. But app usage remained higher than TV from 6 a.m. to 6 p.m., and higher than the Internet almost all day. The Internet’s reach peaked at 7 p.m., when 40% of the audience for that medium was on the Web.
READ MORE
October 10, 2011 | Categories: Blogged, Blogging, Facebook, Google, Mobile Marketing, SEO, Smartphones, SMS, Social Media Marketing, Twitter | Tags: 2011 television shows, 2011 tv shows, abc news, abc news tv, android, android apps, android developer, app developer, app development, app store, applications for mobile, apps mobile, best tv show, blog marketing, business marketing, channel tv, chrome apps, droid apps, email marketing, episodes, espn2, free android apps, free apps, free live tv, free mobile application, free mobile software, free shows, free to watch tv, Google, google apps, google maps for mobile, google mobile, google tv, hot tv, interactive marketing, internet advertising, internet marketing, internet marketing tools, internet on tv, ios, iPhone, Kansas City, KC, la tv stations, link tv, local news, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mobile app, mobile app software, mobile applications, mobile apps, mobile apps for windows mobile, mobile google, mobile me, mobile screen, mobile software, mobile users, moblie web, movies on tv, mtv music, music tv, nbc, net tv, network tv, new season, new shows, new tv series, new tv shows, on tv, on tv tonight, online advertising, online marketing, online watch tv, phone apps, portable apps, prime time, product marketing, public relations, reality tv series, search engine marketing, search engine optimization, search engine optimization marketing, search engine ranking, search marketing, season premiere, see in tv, see on tv, SEO, seo marketing, seo search engine optimization, show tv, smart phones, Smartphones, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, social networks, star news, television, television guide, television listing, television listings, television programming, television schedule, television series, television show, television shows, television shows 2011, television tonight, the television, the tv schedule, tonight on tv, top tv series, trends, tv, tv abc news, tv advertising, tv channel, tv channels, tv episodes, tv information, tv internet, tv land, tv listings tv, tv live, tv music, tv network, tv news, tv on time, tv one, tv program, tv programming, tv schedule, tv schedule tv schedule, tv series, tv series on tv, tv series online, tv show free, tv show online, tv shows, tv shows 2011, tv shows on tv, tv shows online, tv station, tv stations, tv streaming, tv to watch online, tv tonight, tv tube, tv watching, tvshows, Twitter, twitter marketing, viral marketing, watch episodes, watch internet on tv, watch tv, watch tv live, watch tv on, watch tv on the internet, watch videos online, watching tv, web marketing, web television, website advertising, what are mobile apps, what is a mobile app, what is on tv tonight, what on tv, what to watch on tv, whats on tv, windows mobile, windows mobile app, windows mobile application, windows mobile apps, youtube tv | Leave A Comment »
Posted By: Micah Pratt, Social Networking R&D
Twitter has recently been in talks to buy TweetDeck, a third-party client of Twitter that allows users to connect with contacts across a variety of social networking sites including Facebook, LinkedIn, Twitter and more. According to an article by Chris Taylor on mashable.com, Twitter does not know the exact number of TweetDeck users, but believes it includes the most obsessive power users in social media.
Twitter In Talks To Buy TweetDeck [REPORT]
Twitter is in talks to purchase TweetDeck Inc. for $50 million, according to the Wall Street Journal.
TweetDeck is one of the most popular third-party Twitter clients, available in desktop, iPad, iPhone and Android versions. It displays your Twitter news feed, @mentions and direct messages, along with your Facebook feeds — all on the same screen, all updating in real time. TweetDeck can also support updates from MySpace, LinkedIn and Foursquare.
The 15-person company, based in the U.K., has never revealed how many users TweetDeck has. The number may be small — but it is also likely to include the most obsessive power users in social media.
READ MORE
April 19, 2011 | Categories: Blogged, Blogging, SEO, Social Media Marketing, Twitter | Tags: android, android apps, android development, android market, android phone, android phones, application, best twitter, blog marketing, business marketing, email marketing, Google, google phone, How to Twitter, i pad, interactive marketing, internet advertising, internet marketing, internet marketing tools, ipad, iPhone, iphone 3g, iphone applications, iphone4, iphones, Kansas City, KC, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, mashable news, mashable.com, media marketing, mobile twitter, my twitter, new iphone, online advertising, online marketing, product marketing, public relations, purchase, purchase agreement, purchases, search engine marketing, search engine optimization, search engine optimization marketing, search marketing, SEO, seo marketing, seo search engine optimization, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, trends, tweetdeck, Twitter, twitter api, Twitter Followers, twitter marketing, twitter mobile, viral marketing, Wall Street Journal, web marketing, website advertising | Comments Off
Valerie Jennings 
Cassie Stubs
Katie Stumpf
