New Smartphone Study Shows Dramatic Shift In Culture: Smartphone Users Spend More On Virtual Goods In Games
Posted by Valerie Jennings, CEO of Jennings Social Media Marketing
A new study indicates there’s a dramatic shift to “smartphone culture,” where people are using social networks and downloading media such as games on their phones, according to Magid Media Futures: Mobile 2011. Among the findings, smartphone users spend more on virtual goods in games than social networking users do.
Here is the article which highlights the key findings from the study. It seems like we all need to understand the changes that smartphones are bringing with them. I will share more on this topic as articles circulate online. Please let me know if you see anything that we should share: valerie @ jenningssocialmedia.com.
Smartphone ownership grew 35 percent from 2010 and the installed base is expected to reach half of the U.S. population in a few years.
About 45 percent of smartphone users play games on their phones. Smartphone owners are three to five times more likely to play games, use social networks, and access the internet from their phones, in comparison to traditional feature phone owners.
Magid found that among those who play games on their phones, the majority use the phone as their primary gaming device. Of those who do not play smartphone games, 55 percent said they may start playing in the next 12 months. One third of smartphone gamers who have not spent money on smartphone games say they may start in the next 12 months.
In 2010, only 10 percent of respondents said they were interested in buying in-game virtual goods on smartphones. This year, the number is 46 percent. Smartphone users spend more money on games and they spend more money, in comparison to social networking games. About 13 percent of smartphone gamers have bought virtual goods on their phones, spending an average of $67 last year. By comparison, social networking users spend $25 a year. About 8 out of 10 social network gamers have not spent any money over the past year in social games.
The survey was conducted online and included 2,482 people, of whom 2,051 were between the ages of 18 and 64. Data were collected from April 15 to April 20.
July 19, 2011 | Categories: Blogged, Facebook, Mobile Marketing, Smartphones, SMS | Tags: advertising, ceo, dramatic shift, feature phone, find PR firms in kansas city, gamers, gaming, gaming device, internet marketing tools, jennings, Kansas City, Key Findings, marketing, media consumption, media futures, mobile gaming, mobile marketing, networking games, networking users, online gaming, research, respondents, ROI, SEO, smartphone games, Smartphones, SMS, social games, social media and marketing, Social Media Marketing, Social networking, texting, using social networks, Valerie Jennings | Leave A Comment »
Posted By Valerie Jennings, CEO of Jennings Social Media Marketing
Update: Space shuttle Atlantis has been cleared to embark on the final mission of NASA’s space shuttle program at approximately 11:26 ET today.
July 8, 2011 | Categories: Blogged | Tags: advertising, ceo, experience marketing, Jennings PR, Jennings Social Media, marketing, mashable, media marketing, nasa, results marketing, ROI, space shuttle, space shuttle atlantis, space shuttle launch, space shuttle program, travel, valerie, video | Leave A Comment »
Posted by Valerie Jennings, CEO of Jennings Social Media Marketing
The fashion industry is one of the biggest social media marketing opportunities. I want to share this article by Mashable.com regarding the fashion industry’s growth via social media marketing!
Fashion editors and department store buyers have long had the biggest say in what parts of designer collections make it to market. This pattern is changing, however, thanks to a more social web culture and better tools to facilitate online voting, purchasing and even customization.
June 20, 2011 | Categories: Blogged | Tags: advertising, department store, designer collections, editors, Facebook, fashion industry, fashion production, Jennings Social Media Marketing, marketing opportunities, online media buying, online shopping, ROI, shopping, social media fashion, social web, web culture | Leave A Comment »
Posted by: Carlee Vellinga
Social networking sites are implementing creative methods for presenting advertisements to their users. Businesses recognize the impact of advertising on sites such as Facebook and Myspace. This article by Adam Ostrow at mashable.com shows that U.S. advertisers are expected to spend more this year on social networking sites.
The latest numbers from eMarketer project that advertisers will spend nearly $1.7 billion in the U.S. on social networking sites in 2010. Worldwide, spending will hit $3.3 billion according to the report.
The numbers represent a significant bump up from estimates published by the research firm at the end of last year, when it projected $1.3 billion would be spent on the space in the U.S.
August 18, 2010 | Categories: Blogged, Facebook | Tags: advertising, advertising companies, advertising public relations, business advertising, business marketing, Facebook, interactive marketing, internet advertising, internet marketing, internet marketing tools, marketing research, online advertising, social marketing, social media and marketing, Social Media Marketing, social network sites, Social networking, viral ads, viral advertising, web marketing, website advertising | Leave A Comment »
Posted by: Micah Pratt
Until recently, business to business companies have only minimally utilized social media marketing, but that is expected to change. Here is an article from emarketer.com that explains why business to business companies will likely increase their social media spending.
Despite social media marketing’s sizable popularity, business-to-business (B2B) companies are still fairly new to the discipline. According to a November 2009 survey from Business.com, 73% of B2B respondents who were using social media had less than two years of social media marketing experience.
But now that social media has caught on in the sector, spending forecasts suggest that big increases are coming.
“B2B participation in social media marketing is steadily increasing, and marketers are beginning to see opportunities to generate quality leads and position themselves as thought leaders in their industries,” said eMarketer’s Evelyn Jung, author of the new report “B2B Social Media Marketing Heats Up.”
June 1, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: ads banner, advertisement online, advertising, advertising business, b2b, b2b marketing, banner ad, banner ads, blog marketing, Blogging, brand marketings, budget, budgeting, business marketing, business to business, business to business marketing, Business.com, email marketing, emarketer.com, Google, google advertising, interactive marketing, internet advertising, internet marketing, internet marketing tools, Kansas City, KC, marketing, marketing advertising, marketing campaign, marketing communications, marketing companies, marketing research, marketing services, marketing strategies, marketing tools, media marketing, online advertising, online blog, online marketing, podcasts, public relations, search advertising, search engine marketing, search engine optimization, search marketing, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing company, Social networking, social networking site, social networks, social tools, Twitter, twitter marketing, video podcasts, viral marketing, web advertising, web blogs, web marketing, website advertising, website marketing | Leave A Comment »
By: Valerie Jennings
I would like to share the words of JR Johnson with you all from his blog post on Mashable. I’m compassionate about the views he’s expressed, and I hope you find them beneficial as well.
November 15th, 2009 | by JR Johnson
J.R. Johnson is founder and CEO of Lunch.com, a user generated content platform focused on finding common ground, and host of the Lunch for Good event series.
There’s been a rising interest in the concept of “social media for social good.” In large part, that discussion has been focused on cause-related social good. I have a different take, related more to the greater good of humanity as a whole. To my view, the Internet, specifically social media, has the potential – and responsibility – to make the world more thoughtful and tolerant by showing people their shared common ground.
November 16, 2009 | Categories: Blogged | Tags: advertising, advertising and marketing, advertising companies, blog marketing, blog rss, blog spot, blogger, bloggers, Blogging, Blogosphere, blogs, blogs and social media, Blogspot, brand marketing, business blogs, business marketing, digital marketing, email marketing, interactive marketing, internet advertising, internet marketing, internet marketing online, internet marketing tools, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing blogs, marketing campaign, marketing communications, marketing companies, marketing design, marketing firm, marketing firms, marketing promotion, marketing research, marketing services, marketing solutions, marketing strategies, marketing strategy, marketing tools, media marketing, mobile marketing, New York, news blogs, NY, online advertising, online marketing, product marketing, public relations, search engine marketing, search marketing, seo and social media, seo marketing, social, social marketing, Social Media, social media and marketing, social media blog, social media blogs, social media companies, social media company, social media consultant, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, social media measurement, social media release, social media services, social media strategies, social media tips, social media twitter, social networks, social web, strategic marketing, technology blogs, twitter marketing, video blogs, videos, viral, viral ad, viral ads, viral advertising, viral email, viral film, viral marketing, viral marketing video, viral media, viral video, viral videos, web advertising, web blogs, web log, web marketing, weblog, website advertising, website marketing, website marketing, website promotion, youtube social media | Leave A Comment »