Posted by: Micah Pratt
Here is an article from mashable.com about the “Write the Future” ad, which set the record for most views of a viral video.
Nike’s “Write the Future” Ad Sets Viral Record [VIDEO]
Nike’s three-minute “Write the Future” epic, starring soccer superstars Didier Drogba, Wayne Rooney and Cristiano Ronaldo, set a new record for most views of a viral video ad in its debut week, according to web video analytics company Visible Measures.
It beat the previous record holder, another Nike ad called “Earl and Tiger” featuring golfer Tiger Woods after his heavily publicized return to the sport.
Ad agency Wieden+Kennedy produced the ad, which was directed by illustrious Mexican filmmaker Alejandro González Iñárritu, who is best known for the critically-acclaimed film Babel. Nike VP Trevor Edwards was quoted in Advertising Age saying the ad is “among the best we’ve ever done.”
May 28, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: advertisement, Advertising Age, Alejandro González Iñárritu, blog marketing, business marketing, Cristiano Ronaldo, Didier Drogba, email marketing, Google, interactive marketing, internet advertising, internet marketing, internet marketing tools, Kansas City, KC, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, media marketing, New York, nike, online advertising, online marketing, online soccer, people records, product marketing, public relations, records, search engine marketing, search engine optimization, search marketing, SEO, seo marketing, soccer, soccer net, soccer news, soccer pro, soccer video, soccer videos, social marketing, social media and marketing, social media marketing company, social media marketing services, Social networking, sports, sports boys, sports marketing, sports net, sports news, Tiger woods, Tiger Woods news, Trevor Edwards, Twitter, twitter marketing, viral marketing, viral videos, Visible Measures, Wayne Rooney, website marketing, Wieden+Kennedy, YouTube | Leave A Comment »