Posted by: Eric Johnson
As the popularity of smart phones continues to rise, it was only a matter of time before the mobile screen began to catch up to the big screen in terms of usage. A new study conducted by a mobile analytics firm, Flurry, points out that approximately 50 percent of mobile consumers are utilizing mobile apps during TV’s prime time.
Flurry also reports that mobile applications currently reach more than 20 million U.S. consumers per hour and the number of active iOS and Android devices in the U.S. is estimated at 110 million. These numbers reflect a significant impact to prime time viewing habits.
Here is an article from Mediapost.com about how mobile app usage increases toward television prime time.
For TV broadcasters, prime time is 7 p.m. to 11 p.m. In radio, programming and advertising are all about morning “drive time.” On the Web, the popularity of social networks like Facebook, instant messaging like Skype and video-on-demand services like Hulu are pushing up usage in the evening.
So what time of day do mobile apps find their biggest audience? A new study by the mobile analytics firm Flurry shows the audience for iPhone and iOS apps rises steadily during the day and peaks at about 9 p.m. That’s when half the U.S. app audience is using apps. “Mobile consumers are using apps either instead of, or along-side prime-time television and the Internet,” stated a Flurry blog post on the study.
The finding contributes to a growing body of research suggesting that two-screen viewing is becoming increasingly common while people are watching TV. The relative size of the TV audience during prime time was larger than that for mobile apps, at more than 60%. But app usage remained higher than TV from 6 a.m. to 6 p.m., and higher than the Internet almost all day. The Internet’s reach peaked at 7 p.m., when 40% of the audience for that medium was on the Web.
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Posted by: Micah Pratt
Last Wednesday, Mark Zuckerberg sat down for a rare public interview with ABC News’ Diane Sawyer to discuss the continued success of Facebook along with the latest pressure it has faced. Facebook, the largest social networking site, recently hit a major milestone of 500 million users but along with fame has come issues dealing with privacy and a lawsuit that Zuckerberg sold a portion of the ownership in exchange for work in the early years of Facebook.
Watch the interview here.
July 30, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: abc, abc news, blog marketing, breaking news, business companies, business entrepreneur, business entrepreneurs, business growth, business marketing, business start up, business startup, business success, ceo, chief executive officer, diane sawyer, email marketing, facbook, facebok, Facebook, facebook users, facebookcom, faceboook, Google, interactive marketing, internet advertising, internet business, internet marketing, internet marketing tools, interview, interview question, interview tips, interviewing, interviews, interviews questions, Kansas City, KC, LA, Los Angeles, Mark Zuckerberg, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, media marketing, New York, news abc, NY, online advertising, online marketing, product marketing, public relations, questions interview, search engine marketing, search engine optimisation, search engine optimization, search engine optimization marketing, search engine ranking, search engine submission, search marketing, SEO, seo marketing, seo optimization, seo search engine optimizaiton, social marketing, social media and marketing, Social Media Marketing, social media marketing company, social media marketing services, Social networking, social networking site, social networking sites, start your own business, starting your own business, trends, Twitter, twitter marketing, viral marketing, web marketing, website advertising, zuckerberg mark | Leave A Comment »
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Cassie Stubs
Katie Stumpf
