Marketing Challenges: The Metropolitan, a new downtown condo development, wanted to sell the remaining 30 units and create a competitive advantage over Manhattan Condominiums, a next door competitor.
The Metropolitan website was undetectable by search engines because the site was developed using Flash. This meant that any potential buyers searching online for Kansas City condos would have a difficult time finding the website.
Results: $1 million in new online sales leads. Full page views of first Internet press release: 532 (Nov 2, 2007). Headline impressions of first Internet press release: 47,080 (Nov 2, 2007).
Marketing Challenge: Time Equities, Inc. sought a highly focused and targeted social media campaign that engaged specific communities in order to maintain the integrity of the project in these communities. The full-service real estate company desired to create a groundswell rather than generating large volumes of responses from the masses to preserve the exclusivity of the campaign.
Results:
Generated more than 2,000 unique video views. 105,500 unique visitors on top blogs sites
Secured placements in the leading sustainability blogs and top online news sources including:
180 Designs
“Now, we have a launch pad to position the company, Kevin and his business partner in ways that position them as ‘thought-leaders’ in this industry.”
