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Congratulations to Service Heating & Air Conditioning, Inc. for Winning the Jennings Social Media Marketing Facebook Contest

Jennings Social Media Marketing Contest Winner

Posted by: Valerie Jennings, CEO of JSMM Jennings Social Media Marketing wrapped up the Social Media Sweeps contest held last month and is happy to announce that the winner is Service Heating & Air Conditioning, Inc.! As the grand prize winner, Lenny Delius of Service Heating & Air Conditioning, Inc. is the recipient of a boutique-style campaign which includes a social media evaluation, channel branding and designs, channel updates to social media sites and organic search engine optimization analysis. Jennings Social Media Marketing held the contest after polling Facebook fans to see which grand prize they would most like to receive: an iPad, Mac computer, iPod or two free months of social media services from JSMM. The two free months [...]

YouTube Reaches Four Billion Daily Video Views

A visitor is seen at the You Tube stand during the annual MIPCOM television programme market in Cannes

Posted by: Valerie Jennings, CEO of JSMM The game has changed again for online videos and this time, it’s in the favor of video marketers. YouTube, the most popular video website, has seen a 25 percent increase in streaming video in just eight months. What has changed? The huge increase is a result of Google (the owner of YouTube) pushing to roll out mobile versions of the site and versions that play directly on televisions. Consumers now have even more access to the video website and therefore can watch more hours of video everyday. The increase in tablet users and smartphone owners this past holiday season has also helped to boost these numbers even higher. If you haven’t already planned [...]

Facebook IPO Expected to be $100 Billion, Largest of Any Tech Company in History

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Posted by: Valerie Jennings, CEO of JSMM While it hasn’t been confirmed, reports are circulating that Facebook Inc. will go public this year. Facebook has kept quiet about the move, but many anticipate the IPO to hit this May. If and when this happens, it will be huge. This article and infographic posted by Joann Pan of Mashable, projects Facebook’s IPO to be six times larger than Google’s and will be the largest of any tech company in history. How Facebook’s Expected $100 Billion IPO Breaks Down [INFOGRAPHIC] Rumors are flying about Facebook Inc. going public this year. So, just how much money is the world’s largest social network worth? Reports project that Facebook will go public some time between [...]

Is MySpace Worth Saving?

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Posted by: Valerie Jennings, CEO of JSMM Is MySpace worth saving: Justin Timberlake thinks so. In this new campaign to save the dying social network, Timberlake joined with MySpace and Panasonic to propose a new way to draw users back. I think there could be some potential still on MySpace, but it will need to be more aggressive than Facebook to catch up. It might be worth a campaign to understand the user-base that Timberlake will attract. The new approach to integrate TV with MySpace is a good way to go. This article from Mashable outlines just what Justin Timberlake and MySpace have in the works. Bringing MySpace Back: Timberlake Unveils TV Service Justin Timberlake just took the next step [...]

Valerie Jennings, CEO of Jennings Social Media Marketing, Provides 2012 Social Media Predictions

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By: Valerie Jennings, CEO of JSMM While these are not representative of all of the expectations for social media in 2012, these are the key takeaways that Jennings Social Media Marketing (JSMM) is expecting to impact the industry. To learn how JSMM can help your business best utilize these predictions and more call us at (816) 221-1040. 2012 Social Media Marketing Predictions 1. Google+ will evolve, expand and overcome its critics 2. Twitter will morph into a business tool which may increase its ROI 3. Facebook does the unthinkable and adds more features 4. Blogging becomes something of the past with the increased use of mobile devices 5. Facebook ads blow up and drive more ROI 6. Mobile ads enhance [...]

How Social Media, SEO & Digital Media Are Becoming One

Social Media, Search Marketing and Digital Media becoming one

Posted By Valerie Jennings, CEO of JSMM This article, written by Harry Gold at ClickZ, does a great job reviewing how social media, search engine optimization (SEO) and paid digital media are becoming part of one world. I think it’s a little more complicated than that, but my thoughts concerning these boundaries are still consistent with SEO and content management. I think marketing professionals need a clear picture when it comes to understanding their goals, objectives, prospects and then balance these initiatives among social media, SEO and digital media buying to keep organizations’ expectations and ROI on target. It’s difficult when boundaries continue to evolve based on new technology, but everyone can stick with the basics: without a clear plan [...]

Google+ Business Pages & YouTube Changes Social Media Game With SMO

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Posted By: Valerie Jennings, CEO of JSMM Recently, two announcements were made: Google+ business pages became available and YouTube premium content channels launched for niche audiences.  These two announcements change how marketers must review social media content from posting information to social media optimizing (SMO).  Engaging content that is strategically positioned on these two platforms is one key takeaway, but the other is how to correctly build a channel strategy for Google+ and YouTube.  I think the verdict is still out on what will be extremely effective, but here is a brief summary from ClickZ about how these two channels will impact the social media marketing landscape in the near future.   “Additionally, both YouTube premium content channels and +Pages [...]

How to Use QR Codes and SMS with Social Media Marketing Campaigns

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Posted by: Micah Pratt, director of social networking R&D Jennings Social Media Marketing (JSMM) has incorporated QR codes and text messaging into its services. The company’s official announcement was included in a new Web video, featuring Frank Ancona Honda, KickaNotch Mobile and CEO of JSMM Valerie Jennings. Jennings said that with the increase of smartphone users and the recent estimate on engagement with those who are using social media and scanning QR codes, the company found it imperative to add mobile to its services. “With the success of leveraging monetization with QR codes and text messaging through offers and the promotions through our channels we are hoping for some amazing results and we are looking forward to seeing this new [...]

Jennings Social Media Marketing Launches Facebook Contest In Response to Fan Poll

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Posted by: Micah Pratt, director of social networking R&D Jennings Social Media Marketing (JSMM) announced their most recent Facebook contest, following a small poll the company posted on Facebook over the summer. Enter for a chance to win social media marketing services by JSMM just in time for the holidays by “Liking” us on Facebook and signing up via the sweeps tab. The winner of the contest will receive a boutique style campaign which may include a social media evaluation, channel branding and designs, channel updates to social media sites and organic search engine optimization analysis. Valerie Jennings, CEO of JSMM, said they polled their Facebook fans and asked which grand prize they would most like to receive: an iPad, [...]

Social Media Marketing Can Be Measured

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By Valerie Jennings, CEO of Jennings Social Media Marketing Social media marketing is something we have been doing for more than six years at JSMM. Although, I started the company more than eight years ago in June 2003, we have been analyzing data across marketing channels during that time and into social media for roughly six years. We have valued strong organic search engine optimization (SEO) as part of our social media marketing strategy since we first began this system, but I know we have also reviewed other types of metrics such as engagement, brand awareness, monetization and other forms of successes such as cross-promoting our social media with e-newsletters, Marketwire press releases, media outreach, print pieces and websites. Our [...]

Kansas City Car Dealer Frank Ancona Honda Launches 2nd Facebook Contest via Jennings Social Media Marketing

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By Valerie Jennings, CEO of Jennings Social Media Marketing Frank Ancona Honda, a Kansas City Honda dealer, which Jennings Social Media Marketing (JSMM) has been working with for more than a year, has launched a second Facebook contest this week. The contest is a chance to win a four-course dinner for two and wine pairing at Trezo Vino and a night at the Aloft Hotel at Park Place in Leawood, Kan. Jennings Social Media Marketing has been utilizing the NorthSocial Facebook contest application for the past five months and has been impressed by the easy-to-use functionality, results, viral sharing opportunities and ability to load original creative work. Check out the contest on the Frank Ancona Honda Facebook page. JSMM designed [...]

How to use QR Codes with your Marketing

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Smartphones now have an application that allows you to play and use QR codes then share them within the social media community.

InformationWeek.com Reviews Tips for Business Facebook Pages During the Holidays: 51% of Consumers Are More Likely to Buy From a Company After Becoming Their Fan on Facebook

Posted by: Micah Pratt, director of social networking R&D The holidays are just around the corner, and businesses are finalizing their marketing campaigns to optimize the shopping rush. Here is an article from InformationWeek.com, written by Kevin Casey, about how companies can prepare their social networking sites in time for the holidays. 4 Tips: Prep Your Facebook Page For Holidays Will your company’s Facebook page help you take advantage of the holiday shopping rush? Consider these tips for SMBs and fine-tune your strategy. Small and midsize businesses (SMBs), like Santa Claus, should be making a list and checking it twice. But rather than sorting out who’s naughty or nice, consumer-focused concerns should fine-tune their Facebook presence in advance of the [...]

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