Jennings Social Media Marketing (JSMM) and Viral Bolt Media (VBM), a sister company to JSMM announced new summer video blog pricing.
A video blog (vblog) is a video weblog that captures the essence of a subject matter expert, discussing key points of content. These short excerpts are not to be confused with a promotional Web video as they constitute the core messages of a particular topic without much editing or special effects.
JSMM is very excited to be lacing up the gloves with TITLE Boxing Club® – Parkville on developing a knockout social media strategy.
By Valerie Jennings, CEO of JSMM JSMM is very excited to announce our newest client, Creative Candles. Creative Candles is a exclusive candle manufacturer headquartered out of Kansas City. Many will find these beautiful candles on the shelves of Pottery Barn, on the pages of Oprah Magazine and in the presence of Martha Stewart. Creative Candles has a wide selection of candles from their 39-inch tapers, which are among the tallest in the world, to rustic Tuscan Pillars all in over 44 choices of colors. Their tapers have graced the tables at the White House, Lincoln Center, The Waldorf Astoria, the Peninsula Hotel in Hong Kong, countless weddings, galas, dinners for royalty, celebrity parties and numerous special events. Thank you, [...]
By Valerie Jennings, CEO of JSMM We are very excited to announce a few new clients this spring. Welcome Experience Fitness, LLC, Evologic, and Spaces, Inc. Thank you for becoming JSMM’s new clients! Experience Fitness, LLC is a private fitness studio located in Overland Park, Kan. providing personal training, small group training, youth training and boot camp training. Experience Fitness LLC prides itself on its nationally certified and experienced trainers with the knowledge and attitude to help achieve goals. Evologic is a complete resource for ever-changing office needs. They specialize in systems furniture installation & re-configuration, space planning & design, relocation services, project management, warehouse & asset management and furniture refurbishment. Their service offering is complemented by office furniture procurement and an [...]
By Valerie Jennings, CEO of JSMM Social media marketing can sell, but what about influence over purchase? In this recent article about social media and sales, some brands still believe that social media shouldn’t be utilized for generating revenue. What a conundrum for a CFO: spend more money on social media but don’t use it for sales? JSMM disagrees. Social media should be utilized for sales for B2C brands and B2B brands should still have a ROI strategy, even if it’s just SEO. Find out how retailers are making money from social media and how to tap influence over purchasing power. (Image Source: The Guider Group) Why Fab proves that social media sells With high profile brands such as Gap, [...]
Posted by: Valerie Jennings, CEO of JSMM I get a lot of questions about what is on the horizon for social media e-commerce. Here is a quick Q&A regarding the basics of social media e-commerce. If you have additional questions, please post via the comments. 1. What is social e-commerce? Social e-commerce is the integration of social media and traditional online shopping. 2. Why should brands care? Social media marketing may generate revenue for B2C brands. Utilizing new social media channels, apps, offers, coupons, etc. brands can capitalize on a quantifiable ROI. 3. How do you measure social e-commerce? Facebook may be the easiest channels to point to. Its new “offers” feature allows brands to track how many consumers claimed [...]
Congratulations to Josh Coleman for joining the JSMM team as digital and social media strategist. Over the past several years, Josh has worked with two of the most recognizable new startups in the tech world: Zaarly and AgLocal. He contributed to the social media and digital development of both startups. Josh is passionate about community, art, startups and technology. He likes to be in on the key components of what drives cities and communities to come together in these frameworks. JSMM is excited to have him on the team and looks forward to his contributions. Please welcome Josh!
By Justin McLaughlin, Intern at JSMM Pinterest, the world’s fastest growing social media platform, recently announced the acquisition of popular startup Livestar. This development continues a period of change for Pinterest following its retooling and release of its layout and new analytics. TechCrunch discussed the takeover in their article “Pinterest Acquires Livestar, The Mobile Recommendations Startup Founded By Fritz Lanman.” According to TechCrunch, Livestar’s three-person engineering team will join Pinterest while the app’s former services will cease immediately. Formerly utilized in a similar fashion to a search engine, Livestar provided users with expert recommendations and friend reviews for local amenities. Their engineering team was considered a good fit for Pinterest with their experience in social sharing, mobile apps and information [...]
By Justin McLaughlin, intern at JSMM Popular social media platform Pinterest has released a new analytical tool for measuring activity on its channel. While users were previously able to analyze their traffic via third party analytical tools, this information is now available directly from Pinterest. Social Media Today and TechCrunch recently discussed this new tool’s capabilities in their respective articles “4 Things to try with the New Pinterest Analytics” and “Pinterest Launches New Data Analytic Tool For Businesses As It Prepares To Monetize.” According to Social Media Today, users with verified websites can now view the traffic that is being driven to their sites from Pinterest and vice versa. This includes the number of pins from their websites, the number [...]
By Justin McLaughlin, Intern at JSMM While Instagram is an extremely popular social media platform from an entertainment perspective, it also holds great value for marketers. Individual users enjoy Instagram as a way to connect with each other by sharing engaging images. In this same way marketers can utilize Instagram to connect with potential customers and their target market. Entrepreneur recently shed light on Instagram’s potential from a marketing perspective in an article The Marketer’s Guide to Instagram. Content Strategy According to Entrepreneur, it is important for brands to determine the types of images that they will share with their followers. Planning this strategy ahead of time will ensure that each image conveys elements of the brand and that the [...]
By Justin McLaughlin, Intern at JSMM Contrary to reports that Facebook’s new acquisition Instagram is losing popularity, the social media platform announced that it has reached 100 Million active users. The Huffington Post and TechCrunch have both released articles discussing Instagram’s rise in popularity. According to the Huffiington Post, Instagram has been resilient amid negative feedback for its new terms of service that were announced in December. Rather than refraining from using the app in 2013, the number of active users has actually increased by over 11 percent during the new calendar year. The article also indicates that this growth actually surpasses that of the app’s parent company Facebook. TechCrunch reiterated the information provided in the Huffington Post. Their [...]
By Valerie Jennings, CEO of JSMM and VBM and Justin McLaughlin, Intern at JSMM Regardless of the subject matter or nature of the content, the best boards on Pinterest all share certain qualities that make them popular. These qualities include evident passion, inspirational content, and creativity. The people on Pinterest with the most followers have mastered these elements within their boards. Passion and Inspiration Jeff Bullas listed some of the top boards on Pinterest based on the passion that the board’s images evoke. The top board on his list is titled “Simplicity.” The board’s creator, Jane Wang, pins basic yet powerful images for the board’s more than 2.4 million followers to enjoy. Along with this board, Bullas compiled boards with a variety of [...]
By Valerie Jennings, CEO of JSMM and VBM Research from TechCrunch suggests that Pinterest is one of the fastest growing social media platforms. An increasing number of businesses are utilizing Pinterest to drive traffic to their blogs and other media sources. In particular, the value of Pinterest for promoting YouTube video content is rapidly being realized. According to Mashable, there are several steps that users can take to make their video content more accessible via Pinterest. Thumbnail Images. As discussed by New Antics, the thumbnail image is a video’s primary selling point on an image based platform like Pinterest. For general YouTube channels, Pinterest gives you three images to choose from. Plan for this in your production by getting a good looking shot [...]
By Valerie Jennings, CEO of JSMM and Katie Stumpf, Intern at JSMM The rise and domination of Pinterest over the past two years has helped brands make a presence on a very visual social media platform and grow a potential customer base. According to Mashable, arts and crafts, fashion, food and home are the most popular categories on Pinterest. However, a study by Maxymiser claims that all brands can gain from the social media channel. Pinterest is an extremely effective tool for marketers because it is driving more to websites and blogs than YouTube, Google+ and LinkedIn combined. Here are our best approaches to creating a Pinterest strategy. Create an editorial calendar. Having a plan before delving into any marketing [...]
Valerie Jennings
CEO of VBM and JSMM
Cassie Stubs
Community Manager
Katie Stumpf
Intern
