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Jennings Social Media Marketing Reviews Online Shopping for Automotive Dealerships

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Posted by: Chelsea Lewis, social media manager at Jennings Social Media Marketing
Jennings Social Media Marketing (JSMM) and Viral Bolt Media (VBM) are always clued in on what’s hot for automotive dealerships.  From YouTube, to online car review sites, there is no reason to skip the online experience for your car shoppers.  In fact, most research points to the fact that buyers are hitting the Web, looking for reviews, social media content and YouTube videos, before they drop in the dealership to take a test drive.  Check out this new study by USA TouchPoints regarding new online buying trends.
Going to the car dealership before doing research seems to be a thing of the past. The Baby Boomers to the Millennials pick up their laptop, mobile device and tablet before picking out a vehicle. There is great potential to reach active car buyers and deliver an informational user experience through digital media.
Mike Bloxham, executive director of marketing for the Media Behavior Institute, analyzed the digital trend in USA TouchPoints. Read the article.
This USA TouchPoints analysis suggests that while TV and radio deliver mass reach among active car shoppers, it is digital media that leads the way relative total adults 18-64.• It is not surprising that TV, radio and even mobile phones deliver average weekly reach (100%, 95% and 84%, respectively) that is broadly in line with the total adult population. The ubiquity of each of these media almost
ensures high reach and a low index against the broader population
 Jennings Social Media Marketing Reviews Online Shopping for Automotive Dealerships


YouTube Reaches Four Billion Daily Video Views

A visitor is seen at the You Tube stand during the annual MIPCOM television programme market in Cannes

Posted by: Valerie Jennings, CEO of JSMM

YouTube YouTube Reaches Four Billion Daily Video Views

The game has changed again for online videos and this time, it’s in the favor of video marketers. YouTube, the most popular video website, has seen a 25 percent increase in streaming video in just eight months.

What has changed? The huge increase is a result of Google (the owner of YouTube) pushing to roll out mobile versions of the site and versions that play directly on televisions. Consumers now have even more access to the video website and therefore can watch more hours of video everyday. The increase in tablet users and smartphone owners this past holiday season has also helped to boost these numbers even higher.

If you haven’t already planned to up your video marketing efforts this year, it’s time to reconsider. This article from Reuters explains just how much the video site has grown and the changes its implemented recently.

Exclusive: YouTube hits 4 billion daily video views

(Reuters) – YouTube, Google Inc’s video website, is streaming 4 billion online videos every day, a 25 percent increase in the past eight months, according to the company.
The jump in video views comes as Google pushes YouTube beyond the personal computer, with versions of the site that work on smartphones and televisions, and as the company steps up efforts to offer more professional-grade content on the site.

According to the company, roughly 60 hours of video is now uploaded to YouTube every minute, compared with the 48 hours of video uploaded per minute in May.

YouTube, which Google acquired for $1.65 billion in 2006, represents one of Google’s key opportunities to generate new sources of revenue outside its traditional Internet search advertising business.

Last week, Google said that its business running graphical “display” ads – many of which are integrated alongside YouTube videos – was generating $5 billion in revenue on an annualized run rate basis.

Still, most of the 4 billion videos that YouTube now streams worldwide every day do not make money. Three billion YouTube videos a week are monetized, according to the company.

YouTube recently redesigned its website to more prominently showcase specialized “channels” organized around different types of content. In October, YouTube announced that it had struck 100 original video programming deals with media partners including Madonna and Jay-Z. Thomson Reuters and YouTube recently announced a partnership to create a Reuters TV channel for the website.

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How to Use QR Codes and SMS with Social Media Marketing Campaigns

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Posted by: Micah Pratt, director of social networking R&D

Jennings Social Media Marketing (JSMM) has incorporated QR codes and text messaging into its services. The company’s official announcement was included in a new Web video, featuring Frank Ancona Honda, KickaNotch Mobile and CEO of JSMM Valerie Jennings.

Jennings said that with the increase of smartphone users and the recent estimate on engagement with those who are using social media and scanning QR codes, the company found it imperative to add mobile to its services. “With the success of leveraging monetization with QR codes and text messaging through offers and the promotions through our channels we are hoping for some amazing results and we are looking forward to seeing this new technology as it improves and the usage goes up,” said Jennings.

WATCH VIDEO

qrcode pic1 413x252 How to Use QR Codes and SMS with Social Media Marketing Campaigns

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