The Royal Wedding Breaks Record for Live Streaming
Posted By: Jared Cook
Here is a recent article from Mashable, written by Adam Ostrow about the recent Royal Wedding breaking the record for live streaming.
Royal Wedding Breaks Live Streaming Records
The Royal Wedding has already taken over trending topics across the web, and we can now report that it has broken at least one record: concurrent viewers on Livestream.
The company says that its livestream of William and Kate’s wedding topped 300,000 concurrent viewers at 6 a.m. ET on Friday morning. CEO Max Haot tells us that he expects “at least 2 million” unique viewers by the time the broadcast is done. Livestream partnered with the Associated Press, UK Press Association, CBS and Entertainment Tonight for its coverage.
Akamai reports that the event broke broader live streaming records as well. A representative for the company — whose network hosts some of the web’s largest news sites — reports that “concurrent live streams of Royal Wedding on Akamai surpassed the 1.6M peak set by World Cup in June of 2010.”
However, the event does not appear to be the biggest news event in web history. While the 4.6 million page views per minute reported on the news sites Akamai delivers content for this morning surpass the total for Barack Obama’s presidential election victory, they fall well short of the 10.3 million page views per minute record set last June when a World Cup qualifying match and the longest Wimbledon match in history took place simultaneously.
Jennings Social Media Marketing Office and Staff Photos on CNN iReport
Posted By: Jared Cook
Recently, we uploaded some pictures of the Jennings office and staff on CNN iReport.
Here was our message to iReport
iReport —
Hi CNN,
Thank you for this great opportunity to share our office with your viewers.
We are located in the Kansas City metro area. Here are the names of the individuals in the pictures, who work at Jennings Social Media Marketing (www.jenningssocialmedia.com).
Valerie Jennings; CEO and founder
Jamie Sutera; VP of R&D
Jared Cook: VP of marketing
Ben Parks: senior VP of Web design and development
Micah Pratt: social networking R&D
Mikimoto: office dog
Here are the pictures. Enjoy!
Facebook Tests Deals Program in Austin, Atlanta, Dallas, San Diego & San Francisco
Posted by: Jamie Sutera, VP of R&D
According to an article from http://news.cnet.com, Facebook launched its social-buying program today. Facebook Deals offers members local deals they can buy and also share with their friends on the network. The test launched in Austin, Atlanta, Dallas, San Diego and San Francisco, but may be expanded to include other cities.
Facebook Begins Testing Social-Buying Program
Facebook announced this evening it is ready to begin testing its new local deals offering–the social-networking giant’s effort to cash in on the feverish interest in social buying.
Users in the five test cities will be able to learn about offerings through e-mail and notifications, by clicking on the Deals tab on their Facebook home page, and through their News Feed when friends like or buy a deal.
Facebook is working with a passel of other deals sites in the venture, including Opentable, Gilt City, Tippr, PopSugar City, Plum District, ReachLocal, Zozi, Home Run, KGB Deals, aDealio, and ViaGoGo.
With 500 million members, Facebook brings a sizable user base in its challenge for dominance in the deals market, which brought in $873 million in revenue last year and could bring in $3.93 billion by 2015, according to a projection from consulting firm BIA/Kelsey.
Chief among those competitors is Groupon, which has been riding meteoric growth with half-price massages, discounted restaurant meals, and travel bargains. Chicago-based Groupon, with 60 million users and more than 39 million deals sold in its two years in business, is expected to beef up its muscle with an initial public offering later this year.
Twitter Looks To Buy TweetDeck for $50 Million
Posted By: Micah Pratt, Social Networking R&D
Twitter has recently been in talks to buy TweetDeck, a third-party client of Twitter that allows users to connect with contacts across a variety of social networking sites including Facebook, LinkedIn, Twitter and more. According to an article by Chris Taylor on mashable.com, Twitter does not know the exact number of TweetDeck users, but believes it includes the most obsessive power users in social media.
Twitter In Talks To Buy TweetDeck [REPORT]
Twitter is in talks to purchase TweetDeck Inc. for $50 million, according to the Wall Street Journal.
TweetDeck is one of the most popular third-party Twitter clients, available in desktop, iPad, iPhone and Android versions. It displays your Twitter news feed, @mentions and direct messages, along with your Facebook feeds — all on the same screen, all updating in real time. TweetDeck can also support updates from MySpace, LinkedIn and Foursquare.
The 15-person company, based in the U.K., has never revealed how many users TweetDeck has. The number may be small — but it is also likely to include the most obsessive power users in social media.
Jennings Social Media Marketing Celebrates Earth Day With a Billion Acts of Green Pledge & Provides Tips to Promote Green Brands
Posted By: Jamie Sutera, VP of R&D
KANSAS CITY, Mo. – Jennings Social Media Marketing is celebrating Earth Day by making a pledge to the Earth Day Network (EDN) campaign: A Billion Acts of Green and providing tips to promote green brands.
Valerie Jennings, CEO and founder of Jennings Social Media Marketing, said that Earth Day is a great way to review sustainability practices. “Jennings Social Media Marketing committed to replacing its hazardous cleaning products with more eco-friendly cleaning supplies this year. Next year, we hope to have everything toxic removed from our office,” said Jennings.
Jennings added that the office is always trying to improve, however, it is a constant challenge. “We have been providing eco-friendly social media marketing advice to businesses since 2008 and are currently working with many companies that are making green commitments.”
Here are a few tips-
1. Be transparent and use the brand to advance education, awareness, media exposure and promotions.
2. Do use social media to promote green messages, connect with green bloggers, tweeples, social networks and press.
3. Reach out to the Earth Day Network.
4. Marketwire, a PR distribution platform, works. Green reporters are researching subject matter experts online. Use this tool to connect.
5. Monitor success via Google search results, media coverage, Twitter followers, blog traffic, contests, Web video views, Facebook likes, email opt-ins and leads.
6. Reach out to green bloggers who are appropriate for the brand. The greenest environmentalists may not want to hear about a medium-green product, company or expert. Stay focused on where the key listeners are around the product.
Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing and Web advertising strategies from website design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate (www.jenningssocialmedia.com).
Jennings Social Media Reviews Video Interview: Guy Kawasaki Talks With Mashable at SXSW
Posted By: Jamie Sutera, VP of R&D
I would like to share this video regarding well-known author, venture capitalist and former Apple luminary Guy Kawasaki.
At SXSW 2011, Guy Kawasaki sits down for an interview with Mashable’s Christina Warren. In the wide-ranging discussion, he talks about his new book,Enchantment: The Art of Changing Hearts, Minds and Actions, and points out useful tools he’s discovered at SXSW this year. Along the way, he talks about his two different stints working with Apple, musing about what might have happened if he had stayed with the company (http://on.mash.to/eILzqG).
Thank You to Maureen Kedes, Radio Host of PR Insider, For Interviewing Valerie Jennings, CEO & Founder of Jennings Social Media
Posted By: Kerry Phouthavong
Thank you to Maureen Kedes for interviewing Valerie Jennings Friday on PR Insider. During the interview, Valerie discussed how she started Jennings Social Media Marketing by transforming it to a more non-traditional way of approaching PR. Although she still incorporates the standard components that make up for a typical public relations company, Valerie embraces her work more through social media and the art of online storytelling. Here’s a brief transcription of the interview.
Maureen: Today I have an expert on the show in social media storytelling. Her name is Valerie Jennings, Founder and CEO of Jennings Social Media Marketing.
Maureen: Tell us how you started before the birth of social media?
Valerie: My background is as a journalist. I was a print reporter and I did some on-camera work. I worked on the government side; I did some public affairs, media outreach. I got more training on the traditional side. Even though I’m not a senior entrepreneur, I started my business at the age of 24. I did give us a huge boost from competitor’s standpoint. When I first started the business, it was traditional PR–pitching, press releases, media coaching, prepping for interviews, and looking at what’s going to sell.
Valerie: We experimented with a PR Web and we used a a lot of search engine optimization to capture the story; what was interesting and what was going to drive traffic.
We’ve continued to expand what we do, and we still do a lot of traditional. But we’ve maintained the social networking side as a way to penetrate some of the traditional aspect. For example, we have a great blog post; we’re a great video to produce for a client. We’re going to maximize that on the client’s Twitter site on a social media press release on Facebook, whatever it is. So we talk about success in an exclusive client list, and we’re really looking for companies that have amazing stories. We try to figure out what is a possibility and we figure out what is trending. As a journalist, if people aren’t looking for it, why would they be paying attention?
Jennings Social Media Marketing CEO Valerie Jennings To Be Interviewed Live on PR Insider by Maureen Kedes Friday, February 25, 2011
Thank you Maureen Kedes for booking Valerie Jennings, CEO and founder of Jennings Social Media Marketing, on PR Insider to review social media storytelling: How To Be The Best Social Media Storyteller
Social Media Marketing Entrepreneur Valerie Jennings Named Friday Girl T.V.’s 2011 Woman 2 Watch
Posted By: Kerry Phouthavong
Valerie Jennings, CEO and entrepreneur of Jennings Social Media Marketing, was recently featured as one of Friday Girl T.V.’s 2011 Women 2 Watch.
The feature was released today and reviews Jennings as a change agent, entrepreneur, community activist and an all around phenomenal woman. In addition to being featured on Friday Girl T.V.’s Women 2 Watch page, Jennings will appear in the monthly Friday Girl Newsletter: The Friday Files: The Girl’s Guide to Chic.
About Valerie Jennings:
http://www.jenningssocialmedia.com/about/
Friday Girl T.V. features interviews with progressive women of all ages who are influential in shaping their community through the arts, business, philanthropy, fashion, health and fitness, with additional segments on fashion, sex, love, relationships, lifestyle and culture (http://fridaygirltv.com/woman-2-watch-4/).
Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing and Web advertising strategies from website design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate (www.jenningssocialmedia.com).
Kansas City’s Data Center & Internet Hub Increases Website Traffic With Social Media and Cuts 75% of Google Adwords Budget
Posted By: Jamie Sutera, VP of R&D
1102 GRAND, Kansas City’s data center and Internet hub, saw a 200-300 percent increase in its website and blog traffic, and cut 75 percent of its Google Adwords budget. The marketing ROI is part of an ongoing social media campaign with Jennings Social Media Marketing (www.jenningssocialmedia.com).
Darren Bonawitz, principal of 1102 GRAND, said that Jennings Social Media Marketing helped 1102 GRAND have a better perspective of online marketing strategies. “We were in need of marketing experts and that is exactly what we found in Jennings Social Media Marketing. We have worked with Jennings Social Media Marketing for approximately two years. In that time 1102 GRAND has had an increase in website traffic, saved 75 percent of the budget on the Google Adwords campaign, been requested for more interviews than we can handle and been able to realize significant quantifiable results through additional revenue,” said Bonawitz.
Bonawitz added that the focus on social media is extremely beneficial. “Jennings Social Media Marketing implemented many facets of social media marketing including Facebook, Twitter, e-newsletters, blog, case studies, organic search engine optimized press releases and Web videos. Social media is such a vital tool because it is constantly working. We have had so many great results, and it is hard to argue with results,” said Bonawitz.
1102 GRAND is a Midwestern carrier hotel and network neutral collocation facility specifically enhanced with the infrastructure to host and provide services to an array of global network operators including carriers, service providers and enterprise customers who demand highly secure and connected, customized solutions for their core networking equipment. 1102 GRAND offers a wide array of collocation options including cabinets, cage space, suites and space for private data centers, all of which are connected to a carrier neutral Meet Me Room, housing nearly 30 carriers and service providers including AT&T, Level 3, TeliaSonera, tw telecom, Zayo Enterprise Networks, and Hurricane Electric (http://1102grand.com/).
4 Social Media Marketing Predictions for 2011
Posted By: Jared Cook
2010, often referred to as “the year of social media,” has come and gone. As we move forward into 2011, we will continue to see social media evolve and grow.
Below is an article from Mashable.com, written by Tim Ferriss, providing his insight into-
4 Social Media Marketing Predictions for 2011
Ah, social media marketing. Fewer things are so lavishly spent on, yet so poorly measured. Here are a few predictions for 2011 related to where the smart money and dumb money will go. Special thanks to a number of high-volume retail experts for their insights, including Ryan Holiday, director of marketing at American Apparel. Read on for our predictions and let us know in the comments what you think social media marketing will look like in the year to come. 
1. YouTube Beats Yahoo — Video Will Convert
YouTube
is the second largest search engine in the English-speaking world. That’s right: YouTube is bigger than Yahoo. Zappos, as one example, added simple videos of people holding shoes and moving them around to its sales pages and increased conversion rate from 6% to 30%. When I look at the traffic sources for my book trailer on YouTube, the biggest referrer isn’t my own blog. It’s The Huffington Post. I customized the video and text content to a niche (but sizeable) outlet that didn’t exist two years ago: Huffington Post Books. With proper targeting and syndication, this 50 second video almost immediately propelled my book from an Amazon rank of approximately number 150 to 30, now stabilizing at number four in all books. We usedRankForest to track this sudden change.
2. The Full Resurrection of E-mail
Groupon has an e-mail list of at least 15 million strong in the U.S. (the company says it’s 30+ million if you include international), which goes to show that a true permission asset can be worth nearly $6 billion on the bidding table. E-mail addresses are a safer long-term investment than social media features. Think about all the money companies spent advertising their MySpace
pages in 2007. Even on Facebook, your direct messages to fans are relegated to a second tier inbox no one reads. This is something you don’t have to worry about happening in e-mail marketing. Among 20- to 35-year olds, at least, their physical addresses change more frequently than their e-mail addresses. The smarter marketers will budget “social media” acquisitions based on lifetime value (or a set duration, like 6 months’ retail purchases) of e-mail addresses. One major retailer did the math and learned that an e-mail subscriber is worth roughly $20 a year in annual online revenue. Knowing this number allowed the retailer to: 
- Calculate the value of the real estate it gives the e-mail signup box at the register in stores. It turns out to be one of the most lucrative converters in an already competitive area.
- Easily say “Yes” or “No” to requests to participate in contests/sweepstakes by judging return on new e-mails acquired.
- Calculate what the company can spend to build its list.
There are companies like Opt-Intelligence that can be paid a CPA (cost per action) for what are called “co-regs.” Co-reg example: If you’re signing up for an account at NYTimes.com, and it says “Get 4 issues of Golf Magazine FREE!” someone paid for that because they knew it will make money based on lifetime value. After the above-mentioned retailer quantified what an e-mail subscriber was worth, the company was able to double its subscriber base in less than eight months. The majority of that growth came not through spending money upfront, but from the redirection of already existing resources in ways that weren’t possible before calculating that number. Let’s say that added 500,000 e-mail addresses, each worth $20 in 2011; that means an additional $10 million in revenue with no significant capital outlay. Aaron Ray uses the same tactics for the “free agent bands” (major acts who’ve left a label) at The Collective. He figures out how many tickets you sell through your fan club, how many downloads come from your e-mail list, and how much traffic you can drive through Facebook and Twitter. It’s critical for two reasons: 1) For accurate revenue/sales/attendance predictions, and 2) As ROI metrics to justify investments for growth. This also allows loss-leader campaigns. Even if the math on a Groupon deal is razor thin, a smart retailer (online or offline) can acquire e-mails through a special form they set up and add an extra $20+ per transaction, per our hypothetical example. Many companies can afford to give product away for “free” if they have the right metrics. Most companies don’t, which leads us to number three.
Study Shows Twitter Surpasses Facebook as Marketing Tool
Posted By: Carlee Vellinga
A new study by SocialTwist reveals that Twitter links produce more clicks than links shared on Facebook. Twitter and Facebook are used for marketing as well as personal use. According to this study, Twitter proves more effective than Facebook at reaching customers. This article written by Barbara E. Hernandez from Entrepreneur.com highlights the pros and cons of both Facebook and Twitter.
Twitter Crushes Facebook for Marketing
Facebook makes up 78 percent of traffic among all social network sites and micro-blogging site Twitter accounts for 5 percent, but on average “tweets” with embedded links get 19 clicks while Facebook’s shared links only get three clicks, according to a study by SocialTwist.
The marketing firm, which offers viral social media marketing campaigns, analyzed more than a million shared links through its Tell-a-Friend widget that lets people share information on Websites. SocialTwist measured success by a clickthrough rate, a term for the number of clicks on a link that takes a user to a specific destination.
The survey yielded other surprises, such as that MySpace still has 15 percent of social media market share.
If you’re using Twitter or Facebook to reach out to customers, here’s what each service has going for and against it.
Social Media Coupons and Promos Reach Audiences and attract “Followers” for Brands
Posted By: Carlee Vellinga 
More than half of consumers follow at least one brand on a social networking site. A new study shows that consumers chose to follow a brand in order to receive a deal or promo or to find more brand information. This article from InformationWeek.com was written by Alison Diana and it reveals the results of the new social media research.
Coupons, Promos Attract Social Media Brand ‘Followers’
The majority of consumers are willing to follow a brand on Facebook or Twitter — especially if there is a financial motivator such as coupons or special promotions, a new study found.
In fact, 60% of consumers polled follow at least one brand via a social network, and one in four said they did so in order to search for coupons or promotions, according to a poll of more than 15,000 residents of the United States and Canada by Empathica, a developer of customer experience management (CEM) solutions. Thirty percent cited their desire to seek more information on a brand, the study found.
“The challenge for companies is to identify the triggers that make consumers want to follow their brand, further engage with them and keep them top-of-mind,” said Gary Edwards, Empathica executive VP of client services. “Our survey results suggest consumers show preference to interacting with brands that offer coupons and promotions via social media outlets. It’s important for brands to recognize consumer preferences and what will help encourage them to visit an establishment.”
Foursquare Check-Ins Show Where Shoppers Went on Black Friday
Posted By: Carlee Vellinga
Retailers promoted their Black Friday sales heavily this year. Social media was a reliable tool for many retailers who chose to use apps, Twitter and Foursquare among other social media tools. This article written by Jolie O’Dell from mashable.com uses graphs to show where shoppers checked in on Foursquare.
Which Retailers Got the Most Checkins on Black Friday? [STATS]
We’re still breaking down the metrics for Black Friday 2010, but if Foursquare checkins are any barometer, Target probably had a pretty good day.
A tiny percentage of the population uses location-based checkin tools like Foursquare; and in all likelihood, these digital citizens are more likely to be shopping online than in stores during the holiday season. So numbers gathered by Trendrr and AdAge represent a tiny sliver of what in-store numbers might have actually been.
The number-one store by Foursquare checkins was Target, which captured almost one quarter of all Black Friday checkins — no small feat considering the substantial Foursquare marketing efforts of other brands.
Thank You to Social Marketing Hub for Featuring Jennings Social Media Marketing
Posted By: Carlee Vellinga
Thank you to Social Marketing Hub for featuring Jennings Social Media Marketing in a recent post. The article includes a video and explains how Jennings utilizes strategy to create innovative marketing plans. The post can be seen here.
Jennings Social Media Marketing Press Release Posted On MSNBC and Bloomberg: Kansas City Data Center & Internet Hub Increases Website Traffic With Social Media & Cuts 75% of Google Adwords Budget
Posted by: Carlee Vellinga
Jennings Social Media Marketing’s press release regarding their work with 1102 GRAND, the Kansas City Data Center and Internet Hub, was posted on major news sites including MSNBC.com and Bloomberg.com. The press release reviewed Jennings Social Media Marketing’s tactics for increasing website traffic and cutting 75 percent of the Google Adwords budget for 1102 GRAND.
Darren Bonawitz, principal of 1102 GRAND, said that Jennings has helped his company better understand online marketing strategies. “We were in need of marketing experts and that is exactly what we found in Jennings Social Media Marketing. We have worked with Jennings Social Media Marketing for approximately two years. In that time, 1102 GRAND has had an increase in website traffic, saved 75 percent of the budget on the Google Adwords campaign, been requested for more media interviews than we can handle and been able to realize significant quantifiable results through additional revenue,” he said.
How Social Media Can Improve Corporate Social Responsibility
Posted By: Carlee Vellinga
As companies focus on their financial, environmental and social impacts, they must shift their attention toward better communication. Social media allows companies to communicate more freely with their stakeholders, clients and customers. David Connor offers tips regarding social responsibility.
How to Use Social Media for Better Corporate Social Responsibility
There was a time when companies used to get away with almost whatever they wanted to because they had the ability to control the vast majority of the communication about their activities both good and bad. In the prehistoric days before the World Wide Web, traditional press officers pushed out paper press releases whenever they thought they had something that would impress an audience. The bad stuff, or even the just not so glowingly positive, hardly ever got past the reputation guardians.
Coincidentally, on a parallel track, a growing movement in and around business was emerging touting something called corporate social responsibility (CSR); the balancing of a company’s financial, environment and social impacts. In the beginning, the web offered an increased amount of corporate information available. Although still rigidly protected at source by the press officers, the initial explosion of readily accessible data and search tools created more opportunities for weaknesses to be noticed for those who cared to go looking. Then social media arrived and upped the ante exponentially.
Now everybody (and especially activist groups) with a mobile phone could if they had the slightest inclination, access this overwhelming amount of information then analyse, filter and broadcast their opinions to their own and often substantial and influential networks. This near instantaneous transmission of corporate misdemeanors had bypassed complacent press officers whilst visionary marketers spied a new era.
Doctors Utilize Social Media to Attract New Patients
Posted By: Carlee Vellinga
Medical Groups are learning that social media is a helpful marketing tool. Many doctors and Health Care providers are beginning to utilize deals and promotions on sites such as Groupon and Foursquare. Doctors are offering discounted medical services for those who check the sites. This article from The Los Angeles Times illustrates the way the medical field is changing as doctors find innovative ways to attract new patients.
HealthKey: Doctors Experimenting with Social Media
Monica Dillon wasn’t happy with her eye care provider, so when she saw an online deal for an exam and glasses for $50, she clicked on it.
The accountant, who lives in Columbia and works in Washington, doesn’t ordinarily get medical care without a recommendation. But the offer was too good to resist — and, as she notes, there would be no surgery or undressing.
“The timing was right so I jumped on it,” she said about her purchase via Groupon, a deal-of-the-day e-mail sent to tens of thousands of people in the Baltimore region and millions nationwide. “I’d be more cautious about laser surgery or hair removal. That would take more research. But this worked out; they found a problem with my prescription.”
Katzen Eye Group, the company behind the deal, is among the growing number of health care providers testing the latest in social media. They’re intrigued by the opportunity to attract new patients who might have no or little insurance for specialty services, and to provide information and services to current patients.
Web pages, Facebook pages and Twitter accounts have become a staple of businesses. The newest trend are dealmakers such as Foursquare (a mobile application allowing participants to “check in” at locations and win small rewards), Scoutmob (e-mails that promise discounts at hot spots in cities such as Washington, though not yet Baltimore) and LivingSocial (a Groupon-like deal site).
Report on Online Marketing: How Effective are Facebook and Twitter?
Posted By: Carlee Vellinga
Twitter and Facebook are effective marketing methods which are growing in popularity. Austin Carr’s report on online marketing techniques provides graphs and statistics that show that among social media sites, Twitter is the most effective tool for click-throughs.
Twitter Crushing Facebook’s Click-Through Rate: Report
What is the most effective way for marketers to spread their message online? Facebook? Twitter? Company blogs? Email?
According to a new report by marketing firm SocialTwist, Internet sharing trends have shifted heavily shifted toward social networking, but other platforms still have a strong presence for word-of-mouth advertising. SocialTwist analyzed more than a million referral messages send using the company’s Tell-a-Friend tool, a widget that lets users share sites through social media.
In the last year, social networking sites saw a 10% increase in usage, and a 16% bump in click-throughs. Overall though, email still accounts for 55% of referrals.
However, when it comes to click-throughs, social networking sites are far more effective, accounting for more than 60% of the market share.
Social Web: Guardian of Net Neutrality
Posted By: Carlee Vellinga
The social Web has encouraged entrepreneurs and business leaders to continue defending web neutrality. This article by Jon Goldman on mashable.com outlines the important factors of net neutrality.
Why the Social Web is the Guardian of Net Neutrality
The spread of broadband Internet access allows us to explore and devour an array of content (entertainment, news and information) with a convenience and speed unimaginable to those accessing the web a mere five to 10 years ago. And in the past two months, discussions within the Internet and media industries about the continued viability of net neutrality have centered on those issues of convenience and speed.
Proponents of net neutrality have come out in full force rallying around the notion of a free and uninhibited Internet; one controlled only by consumers’ imaginations and desires, rather than corporate profits. They argue that an Internet divided into separate and potentially unequal access points would give favor to those companies willing to pay top-dollar to have their content and entertainment available to consumers and businesses who are also willing — and able — to pay a premium for access.
Facebook spokesman Andrew Noyes articulated why net neutrality is so important when he told Information Week that “Preserving an open Internet that is accessible to innovators — regardless of their size or wealth — will promote a vibrant and competitive marketplace where consumers have ultimate control over the content and services delivered through their Internet connection.”
Thank you B2CMarketingInsider.com for Featuring Jennings Social Media Marketing
Posted By: Carlee Vellinga
Thank you to Brian Rice for publishing Valerie Jennings’ article regarding why businesses need organic SEO on B2CMarketingInsider.com.
Why Businesses Fail Without SEO
The evolution of social media continues to effect search engine optimization (SEO), and this is an on-going problem for many business owners, CMOs and brand strategists. While Facebook, Twitter, YouTube, Metacafe, LinkedIn, blogging, SEO press releases and flickr give companies an advantage to monitor, drive website traffic and increase awareness, the bottom-line is that most companies will wait to understand SEO.
Social media will enhance SEO, and by reviewing reports such as Google’s Keywords Tool, businesses can evaluate results immediately for free. Now business owners, CMOs and brand strategists can work with online resources to evaluate what keywords will drive their search engine results.
Cosmopolitan Magazine Launches Social Media Campaign
Cosmopolitan Magazine is one of many magazines to introduce new campaigns. The magazine is implementing social media techniques in order to send their message to desired readers. The magazine aims to reach the “fun, fearless female” by including her in the campaign, which allows visitors to insert photos of themselves to the photoshoot video. This article from The New York Times shows how social media is being used in the Cosmopolitan advertising campaign.
COSMOPOLITAN magazine, Hearst Magazines’ popular publication for young women, is harnessing the power of social media for its first global, digital advertising campaign.
The main focus of the campaign — which will be introduced in New York on Thursday on a billboard in Times Square and at a reception for advertisers, media buyers and press — is a video that simulates a photo shoot for a new Cosmopolitan ad campaign.
MSNBC.com Posts Jennings Social Media Marketing’s Press Release: SEO Tips for Entrepreneurs, Marketers & Social Media Professionals
Posted by: Carlee Vellinga
Valerie Jennings offered tips in a podcast that was picked up by MSNBC.com. She provided advice for business owners and marketers on attracting visitors to their websites, building brand awareness, and protecting their brand online.
Jennings said that one method for driving website traffic to a page “is by using social media press releases that are highly search engine optimized.” She goes on to suggest the use of Marketwire and WordPress to increase search engine optimization.
Jennings promotes the use of sites such as Facebook, Twitter, and LinkedIn. These social media sites build brand awareness. However, she advises managers to utilize them carefully. “If these sites are set up properly and managed well, it will prevent competitors from trying to hijack your company’s brand,” said Jennings.
