mashable

Mar
05

Top 10 Search Engine Optimization Tips for Twitter

Posted by: Anna Nelson

Mike Dobbs, group director of SEO at 360i, posted his top 10 search engine optimization (SEO) tips on Mashable.com. Twitter pages and individual tweets now appear in Google search results.

Mashable Google Search results

Dobbs says now is the time to optimize your Twitter presence. Here’s a preview of his tips:

  1. Choose a good handle

    Be sure to pick an optimal handle that’s relevant to your brand or campaign and easy to remember. Your handle (also known as your Username) then becomes part of your customized Twitter URL such as twitter.com/yoursite or twitter.com/yourtopic. Doing this creates a static address for future search indexing, which also helps usability for other cross-channel promotions. So choose wisely! The fun challenge…

  2. Select an account name wisely

    Optimize the Twitter account name to best reflect your brand. Your name is what appears next to your profile, which can be different than your handle/URL. You obviously want an account name that promotes yourself, your company or your brand…

(Read more)

Mar
05

How to buy social media advertising: 40 percent of consumers made purchases due to interactive social media ads

Posted By: Xavier Loya

Here is some information from an article by Fred Aun, a writer for Clickz.com, about the impact and increase of advertising via social media.

social media 300x276 How to buy social media advertising: 40 percent of consumers made purchases due to interactive social media ads

Advertising is not a turnoff to people who love social media Web sites. In fact, many MySpace and Facebook users said ads on their favorite social sites have prompted them to buy something, according to a new report from Razorfish.

In its survey-based publication named “FEED: The Razorfish Consumer Experience Report,” the digital marketing agency says 76 percent of the 1,006 people surveyed said they didn’t mind seeing ads when they logged-in to Facebook, MySpace or the other social media sites they frequent. Razorfish also found that 40 percent of the respondents said they made purchases due to seeing those ads.

Read article: http://www.clickz.com/3631324

Feb
25

How the Travel & Resort Industry is Utilizing Social Media Marketing

Posted By: Jared Cook

I want to share an article written by Melissa Jun Rowley from Mashable.com about social media and the resort industry.

OW ExteriorPool 300x200 How the Travel & Resort Industry is Utilizing Social Media Marketing

How the Resort Industry is Using Social Media

A growing number of resort and spa destinations are spreading their wings and reaching a wider customer base via social media. With the help of social networking platforms and niche bloggers, vacation spots are broadening their branding efforts from the sand to the slopes, and connecting with potential patrons they may not have reached through traditional advertising.

Here’s a look at some of the social strategies these getaway companies are employing and what we can learn from their success.

(Read more)

Feb
19

Social Network Study Reveals The Dominant Age Groups of Social Media Users

Posted by: Xavier Loya

I would like to share a unique study over the age demographics of social media users. Many would assume that most social media users are young tech-savvy teens but this online story brings out the truth behind the myth.

Study: Ages of social network users

How old is the average Twitter or Facebook user? What about all the other social network sites, like MySpace, LinkedIn, and so on? How is age distributed across the millions and millions of social network users out there?

To find out, we pulled together age statistics for 19 different social network sites, and crunched the numbers.

Full list of sites in this study: Facebook, LinkedIn, MySpace, Twitter, Slashdot, Reddit, Digg, Delicious, StumbleUpon, FriendFeed, Last.fm, Friendster, LiveJournal, Hi5, Tagged, Ning, Xanga, Classmates.com, Bebo.

(read more)

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Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings provides comprehensive social media marketing strategies from Web design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas, including technology, sports, sustainability, entertainment, travel, financial, health care and real estate.
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