JSMM is Excited to Announce It Will Stream the Viral Bolt Media Launch Party Live on Facebook & Twitter
Jennings Social Media Marketing (JSMM) is thrilled to be streaming the Viral Bolt Media (VBM) Launch Party live on its Facebook page Thursday, October 25, 2012 from 6-7:30 p.m. CST. The event will celebrate Valerie Jennings’ second company, VBM, a YouTube video production and social sharing company.
Jennings said she is so excited to be hosting an event along with Greg Kratofil, Greg Elliott and Kurt Ruf. “We are going to celebrate the new company with so many amazing professionals, friends, family and colleagues on Thursday. I hope everyone comes out to enjoy themselves and the wonderful Venetian theme we are kicking off. I look forward to working with so many talented professionals in the Kansas City area.”
The live video stream will be featured on the JSMM and VBM Facebook pages. The stream will also be featured on Twitter, @ValerieJennings. Speeches will be delivered at 7 p.m.
Jennings Social Media Marketing Reviews Online Shopping for Automotive Dealerships
ensures high reach and a low index against the broader population
Viral Bolt Media, a YouTube Video Production & Social-Sharing Company, Announces Launch Party at OfficePort
Posted by: Chelsea Lewis, social media marketing manager of Jennings Social Media Marketing
Viral Bolt Media (VBM), a YouTube video production and social-sharing company, is hosting a launch party at OfficePort on Thursday, October 25, 2012 from 6-7:30 p.m.
Valerie Jennings, CEO and founder, is excited to invite many prestigious businesses in the local area to celebrate the new company. ”We are so excited to announce Viral Bolt Media in Kansas City, and want to thank everyone who has already demonstrated their support, enthusiasm and signed contracts with our new business. VBM will be an extremely complementary company to Jennings Social Media Marketing, which I have owned for more than nine years. Please join us in celebrating this next endeavor,” said Jennings.
Hosts include Greg Kratofil, shareholder and attorney at Polsinelli Shughart; Greg Elliott, director of business development at 1102 GRAND; and Kurt Ruf, principal of Ruf Strategic Solutions.
To RSVP, call 816.221.1040 or send an email to info@jenningssocialmedia.com.
LOVEPOST Launches Social Media Strategy with Jennings Social Media Marketing
By: Micah Pratt, president of JSMM
Jennings Social Media Marketing began working with LOVEPOST.com, a new online community for couple’s who want to share their love stories and wedding details, in late February. JSMM was tasked with launching its social networking channels including Facebook, Twitter, Pinterest, YouTube and Google+, writing Marketwire press releases and increasing SEO and SMO The main goal of JSMM’s was to drive traffic to LOVEPOST.com and increase the number of profiles created on the wedding planning site.
In early April, JSMM launched LOVEPOST.com’s first Facebook contest. The contest saw immediate success in both Facebook engagement, increasing its fan base from zero to over 5,000 in a three month period, and collected hundreds of emails. JSMM has also used Facebook ads, promoted Facebook posts and Twitter hashtags to track engagement across the channels.
In August, JSMM announced LOVEPOST.com’s new video channel that features original content from relationship and wedding experts including Gabrielle Bernstein, Kimberly Richmond, Antonio Gonzales and Bravo’s ‘Miss Advised’ star, Amy Laurent.
Currently, JSMM is developing a ‘Pin IT to Win It’ contest to take advantage of the newest social networking channel, Pinterest. JSMM believes Pinterest is the most prominent channel in the wedding industry and wants to tap into the bridal community that uses it to gain inspiration and plan wedding details. The contest’s estimated launch date is early October.
JSMM Launches Social Media Strategy, Content Development and SEO for Las Vegas Automotive Parts and Car Wrap Company
By: Chelsea Lewis, social media marketing manager at JSMM
Jennings Social Media Marketing (JSMM) has been managing the Motostew Plus social media strategy for several months including Twitter, Facebook, Marketwire press releases, SEO, social network ads and contests. To date, its Facebook page has grown exponentially, from zero to nearly 5,000 fans and has increased customer engagement on both Twitter and Facebook.
The biggest success was the launch of Motostew Plus’ first Facebook contest that ran from May through June. During that time, Motostew Plus’ Facebook page tripled its fan growth and the company acquired nearly 1,000 email addresses. The announcement of the press release was also picked up by a variety of major news outlets including Yahoo!Finance.com and MarketWatch.com
JSMM recently created and launched a new Facebook tab for Motostew Plus’ online storefront using Shopify. JSMM anticipates that customers will take advantage of the ability to purchase jeep accessories, off-roading and 4×4. JSMM also expects to use Viral Bolt Media to produce and viralize a number of “Do It Yourself” videos to show off Motostew Plus’ expertise.
JSMM wanted to provide Motostew Plus with a comprehensive marketing strategy that would increase SEO and SMO, boost customer engagement across social networks, drive traffic to its website and company events including Cars and Coffee and most importantly increase its overall sales growth.
Motostew Plus is located in Las Vegas, Nevada. Follow us on Twitter at @motostewplus and “Like” us on Facebook.
Micah Pratt Promoted to President of Jennings Social Media Marketing
By Chelsea Lewis, social media marketing manager of Jennings Social Media Marketing
Congratulations to Micah Pratt! Pratt has been promoted from director to president of Jennings Social Media Marketing.
Pratt is excited about the new opportunities this promotion will bring. “I am very honored to be given this opportunity to further do what I love. Working at JSMM has been such a blessing and I look forward to advancing my role in the company in this new position,” said Pratt.
Jennings Social Media Marketing Reviews Best Practices for Managing Online Reviews
Written by: Chelsea Lewis, social media marketing manager, of Jennings Social Media Marketing
United Airlines learned a few things when sonsofmaxwell posted a YouTube video about their company. The video was a catchy song that addressed the fact that the airline had broken his guitar. The video now has over 12 million hits. United Airlines learned the hard way how important it is to manage reviews, comments and posts made about your company.
When creating a social media campaign, companies have to think about every single detail. Ranging from what kind of picture to use on a Facebook post to how to manage and review comments made about your company online. If one negative comment is over looked or not addressed it could spell disaster.
Rody Moore recently wrote an article for Mashable, detailing the top four ways to manage online reviews. The simple fact is, consumers read reviews and the more postive reviews the more success a company can reach. The top four strategies included; companies need to pay attention to what customers say, how often reviews are being posted, promote your reputation on the web and respond to every review personally. Companies need to manage and monitor their online reviews before they end up owing someone a whole lot of guitars.
Here are the key findings from the article:
When Carmen Popa opened her acne treatment center, Luminosity Acne Skincare in North Carolina, she quickly realized how valuable online reviews were to attracting new customers. “Clients often mentioned that it was the positive reviews that encouraged them to try out my business,” she says.
Research shows that online reviews strongly influence buying behavior, with nearly half of American consumers stating that they are more likely to visit a business after reading a positive online review. That makes review websites such as Yelp, Google Places, and Citysearch online archives of consumer opinions on how a business compares to similar shops.
Facebook Monetizes Pages With Check-In Coupons
By: Chelsea Lewis, social media marketing manager of Jennings Social Media Marketing
Marketers have constantly tried to figure out what is the best way to reach consumers on Facebook. There has never been a clear answer to the Facebook consumer engagement problem, but recently a new solution may have come to light: coupons.
Wildfire Interactive recently performed a study that focused on randomly sampled Facebook campaigns to see which got the highest response rates and earned media.
The report speculated about why such campaigns tend to be more shareable. One possibility is that questions let the user discover an aspect of one’s personality they may have been unaware of. Another is the show-off factor: Quizzes let users display their knowledge of trivia and “pick your favorites” challenges let users express their good taste.
The benefits to creating such widely shared campaigns are that they draw new users into the fold. The chance of a pick your favorites query being clicked by a friend is 27%, while quizzes and trivia contests rate 15% and 13%, respectively. From there, the data is encouraging as well: 82% of friends who click on a News Feed post for a quiz will take the quiz. Some 74% of those who click on a coupon offer in their News Feeds will download the coupon. Overall, the study found that earned media could account for up to a 12% boost in engagement rates.
Though the study highlights broad categories that do well with users, it also advocates adding personality to the offers, getting into the consumers’ heads to see if such an offer might be appealing and working in a gamification element that rewards users for sharing.
To read the entire article click here:
KCnext Event at LIVESTRONG Sporting Park Draws Over 400 Attendees
By: Micah Pratt, director, and Valerie Jennings, CEO
KCnext has been attracting crowds across the metro, specializing in mobile apps, software development, IT and investors. Silicon Prairie has grown up! We had the privilege of attending the event last night with our clients and friends Steve Roatch, CEO of Twentyseven Global; Mark Dryer, president of MDL Technology; T.J. Bloom, COO of MDL Technology; Greg Elliott, business development director at 1102 GRAND; and Todd Applegate, general manager at 1102 GRAND. We also had the honor of meeting with the editor and news editor at The Pitch, speaking with some of the area’s most influential technology pro¹s including Ryan Weber, who was recently named KCnext president.
Anytime you bring together like-minded individuals, you can expect great things to happen. It was great to see how strong the technology community in Kansas City has become and it’s always amazing to see people come together to share ideas on how to transform Kansas City into a technology hotspot. Events like these reinforce why Kansas City is in the running to be named the most entrepreneurial city in America.
I can’t wait until the next KCnext event, and I urge everyone to join! Check out their calendar, follow them on Twitter and “like” them on Facebook.
About KCnext:
KCnext – The Technology Council of Greater Kansas City is the recognized regional technology effort for the Kansas City area. The Technology Council is promoting the region’s tech sector, supporting its members and galvanizing the tech industry.
How to Use QR Codes and SMS with Social Media Marketing Campaigns
Posted by: Micah Pratt, director of social networking R&D
Jennings Social Media Marketing (JSMM) has incorporated QR codes and text messaging into its services. The company’s official announcement was included in a new Web video, featuring Frank Ancona Honda, KickaNotch Mobile and CEO of JSMM Valerie Jennings.
Jennings said that with the increase of smartphone users and the recent estimate on engagement with those who are using social media and scanning QR codes, the company found it imperative to add mobile to its services. “With the success of leveraging monetization with QR codes and text messaging through offers and the promotions through our channels we are hoping for some amazing results and we are looking forward to seeing this new technology as it improves and the usage goes up,” said Jennings.
“Like” us on Facebook and follow us on Twitter at @valeriejennings to stay updated on what is going on at JSMM!
Jennings Social Media Marketing Launches Facebook Contest In Response to Fan Poll
Posted by: Micah Pratt, director of social networking R&D
Jennings Social Media Marketing (JSMM) announced their most recent Facebook contest, following a small poll the company posted on Facebook over the summer. Enter for a chance to win social media marketing services by JSMM just in time for the holidays by “Liking” us on Facebook and signing up via the sweeps tab.
The winner of the contest will receive a boutique style campaign which may include a social media evaluation, channel branding and designs, channel updates to social media sites and organic search engine optimization analysis.
Valerie Jennings, CEO of JSMM, said they polled their Facebook fans and asked which grand prize they would most like to receive: an iPad, Mac computer, iPod or two free months of social media services from JSMM. The two free months from JSMM won with an overall majority. “We are excited to reward our fans in time for the holidays and hope the grand prize winner really takes advantage of this opportunity,” said Jennings.
Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. JSMM creates comprehensive social media marketing, mobile, Web videos and website design and development strategies. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate (www.jenningssocialmedia.com).
Social Media Marketing Can Be Measured
By Valerie Jennings, CEO of Jennings Social Media Marketing
Social media marketing is something we have been doing for more than six years at JSMM. Although, I started the company more than eight years ago in June 2003, we have been analyzing data across marketing channels during that time and into social media for roughly six years. We have valued strong organic search engine optimization (SEO) as part of our social media marketing strategy since we first began this system, but I know we have also reviewed other types of metrics such as engagement, brand awareness, monetization and other forms of successes such as cross-promoting our social media with e-newsletters, Marketwire press releases, media outreach, print pieces and websites.
Our successes at JSMM include tripling targeted website traffic, growing Facebook fans by the thousands, generating hundreds of new emails for prospecting via Facebook contests, downloading whitepapers and converting website traffic into revenue. I have a case studies page on the website which is broken down by industry that may be helpful to review specific information.
This article, written by Ron Joes at Clickz, does an outstanding job breaking down the different ways to measure social media:
5 Ways to Measure Social Media
As you know, the ability to measure the effectiveness of marketing activities is imperative to any company’s marketing strategy. Measuring social media marketing isn’t as easy as other marketing channels, but it can be done with the right tools and mindset.
As you consider your social media monitoring strategy, it will help to group your efforts into a progression where awareness and exposure lead to desired action from your target audience. As you do so, it will help to place each type of measurement into the proper context and will help you visualize how each one leads you closer to desired results.
Valerie Jennings 
Cassie Stubs
Katie Stumpf
