Posted by: Micah Pratt

Dr. Robert Patterson, Chiropractor & Internal Health Specialist of Overland Chiropractic recently reviewed social media marketing for the health care industry, which showed up on bussinessweek.com.

Read it here.

By: Billy Griffin

Social Media offers designers the chance to promote their own eco-friendly fashion lines, as well as share the green methods in which they create their garments. The social media sphere as a whole offers a place for the green advocacy movement to create awareness. The sustainable fashion is not just a trend, not just hippie potato sacks and Kumbaya, but instead a wearable, fashionable and profitable permanent niche within the overall fashion industry.

websites like Ecouterre.com, an online community devoted to the future of sustainable fashion design, provides evidence that going green is not a trend. According to their mission statement, “Organic clothing, produced without toxic pesticides and dipped in low-impact dyes, is gaining popularity across the globe. In 2006, retail sales of organic cotton products reached $1.1 billion globally—85 percent higher than the year before, according to the Organic Exchange.”
(Read more…)

Posted by: Anna Nelson

Mike Dobbs, group director of SEO at 360i, posted his top 10 search engine optimization (SEO) tips on Mashable.com. Twitter pages and individual tweets now appear in Google search results.

Dobbs says now is the time to optimize your Twitter presence. Here’s a preview of his tips:

1. Choose a good handle

   Be sure to pick an optimal handle that’s relevant to your brand or campaign and easy to remember. Your handle (also known as your Username) then becomes part of your customized Twitter URL such as twitter.com/yoursite or twitter.com/yourtopic. Doing this creates a static address for future search indexing, which also helps usability for other cross-channel promotions. So choose wisely! The fun challenge…

2. Select an account name wisely

   Optimize the Twitter account name to best reflect your brand. Your name is what appears next to your profile, which can be different than your handle/URL. You obviously want an account name that promotes yourself, your company or your brand…

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Posted by: Benjamin Wickman

Jeremiah Owyang, Web Strategy Blogger, has come out with what he is calling a “definitive matrix” to help companies objectively sort through several social media networks, including the new Google Buzz. Owyang advises that a company’s ultimate decision, when evaluating these networks, should be based on one basic strategy: find out where your customers are and use the channel that is the most effective way to reach them.

From Owyang’s Executive Summary:

Find out where customers already are through developing data around consumer behavior called socialgraphics. Facebook continues to demonstrate a sophisticated marketplace for consumers and brands to mix about, however don’t discount MySpace’s active consumer based – if your customers are there. Continue to monitor Twitter and respond if customers are there – but they’ve yet to indicate sophistication to help marketers, instead rely on third party tools and agencies to respond. The feature set of newly spawned Google Buzz isn’t important, what matters is their ability to aggregate social content which will impact search strategy for businesses trying to reach consumers.

Read the entire blog post at Web-Strategist.com