Watch this video regarding the humanitarian effort the social media industry has put into the world and the history of Jennings Social Media Marketing.

Social media has changed the world dramatically. We are seeing more and more charitable actions carried out by social media channels. For example, Twestival is the largest global grassroots social media fundraising initiative to date, raising over $1.2 million within 14 months for 137 nonprofits. Under disastrous circumstances, like the BP oil spill, Tumblr promoted awareness and raised funds by offering a new background color. When earthquakes devastated Haiti and Chile, Google Earth launched special search engines to help families find their loved ones.

Valerie Jennings, the founder and CEO of Jennings Social Media Marketing started the company in 2003. Coinciding with the US social and economic conditions, Jennings has been through the unstable post-9/11 period, inflation, recession as well as natural disasters. As a small business, Jennings not only survived, but thrived during the past 7 years. All of these made us reconsider our values and beliefs. Why are we here, what do our families mean to us and what are our life purposes?

Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing and web advertising strategies from website design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate.

Follow Valerie Jennings on Twitter @ValerieJennings

Like Jennings Social Media Marketing on Facebook here

Posted by: Micah Pratt

Smart phones are becoming more and more popular and advertisers have begun using them as a tool to reach large audience with the use of applications. Here is an article from mashable.com about how people are welcoming advertising with smart phone applications.

Consumers Embrace Mobile Advertising

Advertisements on mobile devices are both welcome and effective, a recent study from mobile audience media company JiWire revealed.

This is especially true of advertisements that appear in apps. Of the roughly 1,000 smartphone users surveyed, 52% claim they have acted on an advertisement in an app and 18% have made a purchase directly from an ad in an app in the last month.

In addition, 53% said they were willing to share their location to receive more relevant advertising and a full 76% said they would prefer to download a free, advertising-supported app instead of paying an upfront fee for the same app.

This is great news for social gaming apps like Foursquare and Gowalla, which enable users to unlock special deals from advertisers based on their locations. It’s also great news for Apple, whose mobile app advertising platform, iAds, will debut this summer with the iPhone 4.0 OS.

Posted by: Micah Pratt

Dr. Robert Patterson, Chiropractor & Internal Health Specialist of Overland Chiropractic recently reviewed social media marketing for the health care industry, which showed up on bussinessweek.com.

Read it here.

Valerie Jennings, CEO of Jennings Social Media Marketing, Releases Small Business Tips for Viveka von Rosen’s Social Media Interview.

Read the full article here