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Posted by: Jamie Sutera, VP of R&D
KANSAS CITY, MO — Frank Ancona Honda, an Olathe Honda dealership, hired Jennings Social Media Marketing (JSMM) to target online car buyers, increase organic search engine optimization (SEO) via social media, enhance branding on all social networking platforms, increase website traffic and generate results (www.jenningssocialmedia.com).
Jason Heard, sales manager at Frank Ancona Honda, said that one of the ways that JSMM increased website traffic for the dealership was via organic search engine optimized press releases sent to search engines. “JSMM used Marketwire press releases with embedded links, tags, SEO headlines and nationally trending topics that were of interest to our buyers to generate quantifiable results. We were immediately impressed by the website traffic and news websites that the Marketwire press releases appeared on including MSNBC.com, Reuters.com, Yahoo! Finance, Bloomberg.com and more,” said Heard.
Heard added that JSMM completed an overhaul on Frank Ancona Honda’s blog, Facebook, Twitter and video channels. “Facebook is becoming even more important to the automotive industry. We have more than 500 ‘likes’ on our page and lots of engagement which JSMM is attempting to triple over the next few months. Right now, we have incorporated our 50-year anniversary promotions on the page with ads and contests that Jennings is managing. The page has been designed to promote our inventory deals and service and parts specials,” said Heard. “Additionally, JSMM is generating results via Web videos and Twitter for SEO purposes and they have customized two blogs for us on frankanconahond.com and drivegreencarsblog.com.”
Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing and Web advertising strategies from website design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate (www.jenningssocialmedia.com).