- Our Approach
- Case Studies
1102 GRAND, Kansas City’s data center and Internet hub, saw a 200-300 percent increase in its website and blog traffic, and cut 75 percent of its Google Adwords budget. The marketing ROI is part of an ongoing social media campaign with Jennings Social Media Marketing (www.jenningssocialmedia.com).
Darren Bonawitz, principal of 1102 GRAND, said that Jennings Social Media Marketing helped 1102 GRAND have a better perspective of online marketing strategies. “We were in need of marketing experts and that is exactly what we found in Jennings Social Media Marketing. We have worked with Jennings Social Media Marketing for approximately two years. In that time 1102 GRAND has had an increase in website traffic, saved 75 percent of the budget on the Google Adwords campaign, been requested for more interviews than we can handle and been able to realize significant quantifiable results through additional revenue,” said Bonawitz.
Bonawitz added that the focus on social media is extremely beneficial. “Jennings Social Media Marketing implemented many facets of social media marketing including Facebook, Twitter, e-newsletters, blog, case studies, organic search engine optimized press releases and Web videos. Social media is such a vital tool because it is constantly working. We have had so many great results, and it is hard to argue with results,” said Bonawitz.
1102 GRAND is a Midwestern carrier hotel and network neutral collocation facility specifically enhanced with the infrastructure to host and provide services to an array of global network operators including carriers, service providers and enterprise customers who demand highly secure and connected, customized solutions for their core networking equipment. 1102 GRAND offers a wide array of collocation options including cabinets, cage space, suites and space for private data centers, all of which are connected to a carrier neutral Meet Me Room, housing nearly 30 carriers and service providers including AT&T, Level 3, TeliaSonera, tw telecom, Zayo Enterprise Networks, and Hurricane Electric (http://1102grand.com/).
Philip Gesue, vice president of real estate development of Orient Express Hotels, Inc, said that Jennings brought a wealth of knowledge, experience and aptitude to their viral media project for an arts festival on the island of St. Maarten in the French West Indies. “We selected Jennings Social Media Marketing for their specialization in the social media marketing arena, in particular viral media campaigns. They spent a tremendous amount of time brainstorming with the team, working remotely in St. Maarten filming the artists, consulting and offering guidance. I know that Valerie Jennings has been involved with viral media since the beginning of the trend and knew how to deliver the right product on time and on budget. My experience with Jennings and her staff was great and I recommend them highly,” said Gesue.
Marketing Challenge: Time Equities, Inc. sought a highly focused and targeted social media campaign that engaged specific communities in order to maintain the integrity of the project in these communities. The full-service real estate company desired to create a groundswell rather than generating large volumes of responses from the masses to preserve the exclusivity of the campaign.
Generated more than 2,000 unique video views. 105,500 unique visitors on top blogs sites
Secured placements in the leading sustainability blogs and top online news sources including: greenbuildingsNYC: New York City’s Green Real Estate Blog, Contractor Headlines, Jetson Green, The Green Meeting, ENN: Environmental News Network, Fair Home, MarketWatch (The Wall Street Journal Digital Network), Rueters.
Jennings Social Media Marketing gives me the tools I need to see how much traffic we have to our blog, how many followers we have on Twitter, how many people signed up for our e-newsletter and how many hits we get on our website. I can see the growth of these areas with my own eyes. Valerie Jennings, CEO of Jennings Social Media Marketing, helps me manage all of the marketing, advertising and public relations. It is important to have someone like Valerie, who is high energy, to push me and give me deadlines,” said Patterson.
Veterans Funeral Care tripled its Facebook “Likes,” organic SEO, engagement and exposure via Jennings Social Media Marketing during a promotional campaign (www.jenningssocialmedia.com).
Jim Rudolph, president and CEO of Veterans Funeral Care, said they hired Jennings Social Media Marketing for social media promotion of their company and for a specific event. “It should be said: I waited until the last minute. Team Jennings jumped in and in 24-hours was working magic. We had around 200 people who ‘liked’ us on Facebook in two weeks and there were more than 800 ‘likes’ shortly after that. Valerie (CEO & founder) got our Marketwire press release on MSNBC. You can put me down in the ‘very happy’ category. This is my second project with them, and I’m a believer,” said Rudolph.
Marketing Challenge: Heartland’s marketing challenge was to create an unobtrusive place for grieving families to research and explore funeral options. The funeral provider determined that the best marketing venue, for those with a funeral need, was the Internet. This conclusion was based on data suggesting that 73 percent of adults use the Internet and two-thirds of consumers research products and services online prior to making a purchase.
Results: Sales inquiries through the website tripled. First quarter business of 2007 matches business generated in all of 2006. An increase from three requests per week to five requests per day. Website hits increased from 747 in January 2007 to 30,811 in March 2007 when the campaign began. Website unique visitors increased from 50 in January 2007 to 2,146 in March 2007. Bloggers have picked up the press release and are still writing about it three months later, in June 2007
Jennings Social Media Marketing created a website called foreveryoungdiet.com for CardioTabs in order to reach consumers and increase awareness on the Internet. Jennings ran quantitative campaigns to understand how these effects are driving product awareness and impacting sales. Jennings was able to help CardioTabs make analytical decisions about their marketing.
Michelle Kruse said, “We typically market CardioTabs to physicians who recommend CardioTabs to their clients. Through social media, we wanted to reach a whole new market. We had a wealth of knowledge that we wanted to share so we used the foreveryoungdiet.com website as a vehicle to disseminate information and move up on search engines.”
“Now, we have a launch pad to position the company, Kevin and his business partner in ways that position them as ‘thought-leaders’ in this industry.”
Marketing Challenges: The Metropolitan, a new downtown condo development, wanted to sell the remaining 30 units and create a competitive advantage over Manhattan Condominiums, a next door competitor.
The Metropolitan website was undetectable by search engines because the site was developed using Flash. This meant that any potential buyers searching online for Kansas City condos would have a difficult time finding the website.
Results: $1 million in new online sales leads. Full page views of first Internet press release: 532 (Nov 2, 2007). Headline impressions of first Internet press release: 47,080 (Nov 2, 2007).
Robin Hilmes, director of operations at SMA, said that after 90 days she began to see drastic results. “Jennings Social Media Marketing made our website attractive to the right audience. Also, SMA was featured on websites that appealed to its target audience such as sheknows.com. SMA started getting phone calls and e-mails from people who wanted to know what our product was. Thanks to the increase in website traffic and media coverage, SMA doubled its enrollment,” said Hilmes.
Posted by: Jamie Sutera, VP of R&D
KANSAS CITY, MO — Frank Ancona Honda, an Olathe Honda dealership, hired Jennings Social Media Marketing (JSMM) to target online car buyers, increase organic search engine optimization (SEO) via social media, enhance branding on all social networking platforms, increase website traffic and generate results (www.jenningssocialmedia.com).
Jason Heard, sales manager at Frank Ancona Honda, said that one of the ways that JSMM increased website traffic for the dealership was via organic search engine optimized press releases sent to search engines. “JSMM used Marketwire press releases with embedded links, tags, SEO headlines and nationally trending topics that were of interest to our buyers to generate quantifiable results. We were immediately impressed by the website traffic and news websites that the Marketwire press releases appeared on including MSNBC.com, Reuters.com, Yahoo! Finance, Bloomberg.com and more,” said Heard.
Heard added that JSMM completed an overhaul on Frank Ancona Honda’s blog, Facebook, Twitter and video channels. “Facebook is becoming even more important to the automotive industry. We have more than 500 ‘likes’ on our page and lots of engagement which JSMM is attempting to triple over the next few months. Right now, we have incorporated our 50-year anniversary promotions on the page with ads and contests that Jennings is managing. The page has been designed to promote our inventory deals and service and parts specials,” said Heard. “Additionally, JSMM is generating results via Web videos and Twitter for SEO purposes and they have customized two blogs for us on frankanconahond.com and drivegreencarsblog.com.”
Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing and Web advertising strategies from website design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate (www.jenningssocialmedia.com).