How To Use Web Videos For SEO & Ecommerce: Mashable Article Shares 8 Reasons Why Every Ecommerce Site Should Get Serious About Video
By Valerie Jennings, CEO of Jennings Social Media Marketing
Web videos are one of the most beneficial marketing tools online to generate higher search engine rankings, website traffic, leads and conversions.
This mashable.com article, written by Yaniv Axen, offers 8 reasons why every Ecommerce site needs Web videos.
Mashable Article: How to use Web video for ecommerce
1. Video Attracts New, Relevant Search Traffic
2. Video Assets Can be Easily Syndicated
3. Videos Encourage Sharing
4. Video Engages Site Visitors
5. Video’s “Halo Effect” Drives Conversions
6. Video Increases Customer Loyalty
7. Video Creates Online Personalization
8. Video Production Costs Are Falling, ROI Is Rising
Valerie Jennings 
Cassie Stubs
Katie Stumpf
Hi Valerie,
I’d like to start with a disclaimer and state that I’m the Social Media Manager for ecommerce video company http://Treepodia.com
You make very valid points about using video for ecommerce but it seems like you dropped the main reason big vendors are adopting video for their sites:
VIDEO INCREASES SALES BIGTIME!
The reality we’re seeing with our clients (case studies and media references are here: ) is that video has a significant impact on ecommerce vendor’s bottom line.
One of the issues larger vendors face is scale. Selling 500+ products makes it impractical to do production videos. The time required in itself makes this unfeasible.
Companies like our own specialize in providing automated video solutions to medium and large ecommerce vendors. Our technology utilizes the site’s existing static content (product images, description bullet points, reviews, etc.) to produce short product videos for every product in a vendor’s catalog.
We’re always happy to talk to ecommerce vendors interested in learning more about ecommerc video. Hit me at mi[at]vimi[dot]co or DM @treepodia
: )
Best,
Mike
July 7, 2011 at 5:37 pm