Twitter Taken Over by a Good Cause
By: Andrew Clark
Twitter has been virtually taken over this weekend by a great cause: #BeatCancer gets brands to donate 1 cent for every tweet containing that hashtag. It’s been a huge success so far, with 200,000+ tweets being posted since the launch yesterday.
The campaign aims to break a Guinness World Record for the most social mentions, although it’s unclear where that record currently stands.
As we wrote yesterday
The concept is rather simple. For every tweet, Facebook status update, or blog post containing the #beatcancer hashtag, eBay/PayPal and MillerCoors will be donating 1 cent to cancer research. With a captive audience of social media addicts, the hope is that the campaign will go viral and raise significant money for several charities.
More details are available on the beatcancereverywhere.com website, along with badges that you can embed on your blog to further expand the reach of the campaign.
Of course such campaigns could lose their effectiveness if overused – it’s also against Twitter’s Terms of Service to add unrelated hashtags to Tweets, since this is a common tactic of spammers wishing to turn up in Twitter search results. Nonetheless, as a one-off charity campaign, #BeatCancer appears to be an inspired idea that’s raising thousands of dollars for charity.