About Jennings

Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing and Web advertising strategies from website design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate.

Valerie Jennings

Valerie 12a About JenningsCEO
Valerie Jennings is the founder and CEO of Jennings Social Media Marketing. She started the company in June 2003 from her home in Overland Park, Kan, and now, the CEO works with an exclusive client list from around the world, developing trade secret information based on measurable outcomes. Jennings knows that without research and development per company, there will never be enough intelligence to satisfy marketing objectives, which is why the social media marketing world is one of the most effective ways to increase success. Clients can expect Jennings to assume the lead as necessary when it comes to implementing the most sophisticated forms of marketing via social media vehicles. Her comfort for web-based strategies resides in Jennings’ successes that originated before the birth of social media marketing.

Her first experiences with social media came from an online storytelling campaign she managed for a sports client who requested the company attracted international traffic and opt-ins via the website. She combined her public relations knowledge with Internet technology and achieved successful results. From that point onward, Jennings never hesitated to incorporate the best of both worlds, and currently, uses storytelling, the Web and data to execute successful marketing strategies.

Her passion for journalism started as a former award-winning print journalist, published author, news anchor and TV producer, and Jennings’ grassroots philosophies come from her work in public affairs at the federal, state and city government levels. She has represented, managed or consulted for more than 20 political candidates and government officials in the District of Columbia, Minn. and Iowa.

Michelle Jennings-Camber

michelle0018a About JenningsPresident
Michelle joined the company in 2005 as director of operations and was responsible for increasing profits, managing the company’s growth, sales and business strategies. During the first few months of her tenure, Michelle tripled the company’s client base. She was an instrumental player in positioning the branding, process and facilitation of systems for the business for the first few years.

In 2009, she was promoted to vice president of R&D. In this position, Michelle advanced all of the search engine optimization (SEO), competitor analysis reports, media analysis, video optimization, Twitter strategies and blogger demographics. She continues to work with clients via R&D and increases all performance trends across the Internet.

Michelle was promoted in 2010 as president of Jennings Social Media Marketing. She will continue to increase all R&D work along with advancing the company’s strategic vision and relationships outside of Kansas City.

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Jennings Case Studies

Jennings Social Media Marketing Video

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"Valerie's work is brilliant and effective, reflecting both her high degree of professionalism and her obvious commitment to staying abrest of useful, business-oriented technologies. I would highly recommend her to you and your business." May 16, 2010

Eric Carter, partner, Carter LLP - Attorneys was with another company when working with Valerie at Jennings Social Media Marketing


"Valerie works with us on multiple social media marketing components to heighten website analytics for several properties. This has been an outstanding advancement for us in working toward social media marketing as the travel industry incorporates online strategies from videos, Twitter, Facebook, SEO and blogging into sales opportunities." April 28, 2010
Top qualities: Great Results, Expert, Creative

Sean Smith hired Valerie as a Social Media in 2009, and hired Valerie more than once.


"My last two law firms have used Valerie’s services. In both cases, she achieved tangible results very quickly. Most recently, she was able to use both new social media techniques and older print media to help establish our firm’s brand. By using both approaches, she was able to satisfy older attorneys who value more traditional media, as well as younger attorneys who utilize social media. Because she used both approaches, we are certain we have maximized the opportunity to impact a larger audience. Furthermore, Valerie is very responsive and well-priced. I believe we have received excellent value. Shawn Stogsdill, Partner Van Osdol & Magruder, P.C." April 19, 2010
Top qualities: Great Results, Expert, Good Value

Shawn Stogsdill hired Valerie as a PR and Marketing in 2007, and hired Valerie more than once

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About Jennings

Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings provides comprehensive social media marketing strategies from Web design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas, including technology, sports, sustainability, entertainment, travel, financial, health care and real estate.
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