By: Chelsea Lewis, social media marketing manager of Jennings Social Media Marketing
Marketers have constantly tried to figure out what is the best way to reach consumers on Facebook. There has never been a clear answer to the Facebook consumer engagement problem, but recently a new solution may have come to light: coupons.
Wildfire Interactive recently performed a study that focused on randomly sampled Facebook campaigns to see which got the highest response rates and earned media.
The report speculated about why such campaigns tend to be more shareable. One possibility is that questions let the user discover an aspect of one’s personality they may have been unaware of. Another is the show-off factor: Quizzes let users display their knowledge of trivia and “pick your favorites” challenges let users express their good taste.
The benefits to creating such widely shared campaigns are that they draw new users into the fold. The chance of a pick your favorites query being clicked by a friend is 27%, while quizzes and trivia contests rate 15% and 13%, respectively. From there, the data is encouraging as well: 82% of friends who click on a News Feed post for a quiz will take the quiz. Some 74% of those who click on a coupon offer in their News Feeds will download the coupon. Overall, the study found that earned media could account for up to a 12% boost in engagement rates.
Though the study highlights broad categories that do well with users, it also advocates adding personality to the offers, getting into the consumers’ heads to see if such an offer might be appealing and working in a gamification element that rewards users for sharing.
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May 24, 2012 | Categories: Jennings Social Media Marketing, Marketing, Social Media Marketing | Tags: Facebook, Kansas City, search engine optimization, Social Media Marketing, Social networking | Leave A Comment »
Posted by: Chelsea Lewis, social media marketing manager of Jennings Social Media Marketing
The Facebook IPO is all that matters right now. Facebook is officially public, what can Facebook users gain from buying or selling stock in the social media giant? In an article written by Adam Ostrow for Mashable, Ostrow details the main reason why Facebook users should be paying attention to Facebook’s IPO. This IPO has made history, but what will the future for Facebook be? Only time will tell.
Here are some key findings from the article:
If you’re in the vast majority of Facebook users that won’t be buying or selling stock when the social network goes public Friday, your view on the IPO may be an apathetic “so what?”
But there are lots of reasons that average Facebook users should be paying attention to Facebook’s IPO and what it means both now and in the future.
Let’s start with the money. Facebook will raise upwards of $15 billion in cash that it can put towards acquisitions, research and development, and hiring
By: Chelsea Lewis, social media marketing manager, and Valerie Jennings, CEO
One of the biggest challenges that most companies face is a lack of content, editorial planning and integrated SEO/SMO.
We spend countless hours consulting large and medium-sized businesses about how they curate content for their social communities. The trick is assessing content inventory first and then deciding on the profile of the types of customers or clients the company wants to cater to online. Then we employ an R&D process that JSMM developed to evaluate sales, marketing, search, competitive analysis and content development. These tricks are what make communities, results, success and perhaps sales escalate.
Steve Rosenbaum detailed this complex issue that all businesses face. Here are some key findings from the article:
You’ve heard the buzz word — curation — being thrown around like it’s a gadget we all know how to work. In reality, good content curation isn’t as simple as pushing a share button. It’s actually a combination of finding great content and following some simple best practices on how to successfully share that content.
If you’re a curator looking for some boundaries in what feels like the Wild West, here are five best practices to consider.