How Social Media, SEO & Digital Media Are Becoming One
Posted By Valerie Jennings, CEO of JSMM
This article, written by Harry Gold at ClickZ, does a great job reviewing how social media, search engine optimization (SEO) and paid digital media are becoming part of one world. I think it’s a little more complicated than that, but my thoughts concerning these boundaries are still consistent with SEO and content management.
I think marketing professionals need a clear picture when it comes to understanding their goals, objectives, prospects and then balance these initiatives among social media, SEO and digital media buying to keep organizations’ expectations and ROI on target. It’s difficult when boundaries continue to evolve based on new technology, but everyone can stick with the basics: without a clear plan to reach stakeholders’ objectives and goals, it really means you just have a moving target without a strategy.
Check out the article which highlights how these areas are becoming one.
Social Media + Search Marketing + Online Media = Success
One thing I often talk about is the blurring of the lines between social media, search marketing, and online media. The days of specializing just in one area are going away because focus in one area limits your ability to create synergy between those three channels.
For example, you can’t run a social media marketing program without a strong knowledge of SEO. Without SEO expertise, you lose the extra benefit of universal search and inbound links. Conversely, if you are not used to tracking and optimizing online media and paid search campaigns, your ability to treat social media like a measurable medium is greatly diminished. And nothing ads octane to a Facebook Fan drive like online media integration and specifically, Facebook ads that encourage consumers to connect to your brand. Finally, utilizing social sharing technology (chiclets – see my column, “Socializing Your Banners With Chiclets”), your ads and landing pages for media and paid search can turn a single paid click into hundreds of free impressions and clicks with no cost.
Some examples:
- YouTube sponsored videos and overlay ads: online media, social media marketing, or paid search?
- Social content development: SEO or social media marketing?
- Blogger outreach: social media marketing, PR, online media, or SEO link building?
Google+ Business Pages & YouTube Changes Social Media Game With SMO
Posted By: Valerie Jennings, CEO of JSMM
Recently, two announcements were made: Google+ business pages became available and YouTube premium content channels launched for niche audiences. These two announcements change how marketers must review social media content from posting information to social media optimizing (SMO). Engaging content that is strategically positioned on these two platforms is one key takeaway, but the other is how to correctly build a channel strategy for Google+ and YouTube. I think the verdict is still out on what will be extremely effective, but here is a brief summary from ClickZ about how these two channels will impact the social media marketing landscape in the near future.
“Additionally, both YouTube premium content channels and +Pages will have significant impact on search visibility as Google’s algorithm continues to evolve based on social activity, or ‘social signals.’ It’s likely that premium content channels on YouTube with high levels of social engagement will have greater rank and visibility in both YouTube and Google search results.”
Alisa Leonard, reporter for ClickZ, highlights Google’s Big Bets: YouTube Premium Content and +Pages
Key Takeaways
- Consider this: video is the web’s fastest growing medium, accounting for over 30 percent of web traffic, and according to a recent Cisco report, will account for up to 90 percent of Web traffic by 2013.
- YouTube’s premium content channels will continue to grow the video giant’s audiences and viewership (four billion daily views and growing).
- It’s extremely likely that YouTube content will be integrated with +Pages and the Google social graph, creating greater intimacy between brand content and engaged audiences.
- Social signals driven by engagement with video content will have a potentially significant impact on natural search visibility.
- To enhance digital marketing performance and ROI, brands should develop a comprehensive content strategy focused on the integration of content, social connectivity and search visibility.
Jennings Social Media Marketing Press Release Picked Up By Major Media Outlets Including Yahoo!Finance.com & Marketwatch.com: Jennings Social Media Marketing Incorporates QR Codes & SMS Into Services
Jennings Social Media Marketing recently released a story on how it incorporated QR codes and SMS marketing into it’s services to clients. The release was picked up by a number of major media outlets including Marketwatch.com, EINNews.com and Yahoo!Finance.com.
Jennings Social Media Marketing Incorporates QR Codes & SMS Into Services
KANSAS CITY, MO–(Marketwire – Dec 15, 2011) – Jennings Social Media Marketing (JSMM) announced that it has incorporated QR codes and SMS into its services. The company’s official announcement was included in a new Web video, featuring Frank Ancona Honda, KickaNotch Mobile and Valerie Jennings, the CEO of JSMM.
Watch the video: http://www.youtube.com/watch?v=RzGriyZemug
Jennings said that with the increase of smartphone users, mobile applications, SMS and promotions, she felt it was imperative to incorporate SMS and QR codes into the company’s services. “With the success of leveraging monetization with QR codes and text messaging through offers and promotional channels, we are hoping for some quantifiable results. As a company we are looking forward to seeing this new technology as it improves and the usage goes up,” said Jennings.
How to Use QR Codes and SMS with Social Media Marketing Campaigns
Posted by: Micah Pratt, director of social networking R&D
Jennings Social Media Marketing (JSMM) has incorporated QR codes and text messaging into its services. The company’s official announcement was included in a new Web video, featuring Frank Ancona Honda, KickaNotch Mobile and CEO of JSMM Valerie Jennings.
Jennings said that with the increase of smartphone users and the recent estimate on engagement with those who are using social media and scanning QR codes, the company found it imperative to add mobile to its services. “With the success of leveraging monetization with QR codes and text messaging through offers and the promotions through our channels we are hoping for some amazing results and we are looking forward to seeing this new technology as it improves and the usage goes up,” said Jennings.
“Like” us on Facebook and follow us on Twitter at @valeriejennings to stay updated on what is going on at JSMM!
Jennings Social Media Marketing Launches Facebook Contest In Response to Fan Poll
Posted by: Micah Pratt, director of social networking R&D
Jennings Social Media Marketing (JSMM) announced their most recent Facebook contest, following a small poll the company posted on Facebook over the summer. Enter for a chance to win social media marketing services by JSMM just in time for the holidays by “Liking” us on Facebook and signing up via the sweeps tab.
The winner of the contest will receive a boutique style campaign which may include a social media evaluation, channel branding and designs, channel updates to social media sites and organic search engine optimization analysis.
Valerie Jennings, CEO of JSMM, said they polled their Facebook fans and asked which grand prize they would most like to receive: an iPad, Mac computer, iPod or two free months of social media services from JSMM. The two free months from JSMM won with an overall majority. “We are excited to reward our fans in time for the holidays and hope the grand prize winner really takes advantage of this opportunity,” said Jennings.
Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. JSMM creates comprehensive social media marketing, mobile, Web videos and website design and development strategies. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate (www.jenningssocialmedia.com).
Valerie Jennings 
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