Yahoo!Finance.com & MSNBC.com Post Jennings Social Media Marketing Press Release: Jennings Social Media Marketing Earns Top Notch Ratings from Frank Ancona Honda
Posted by: Jamie Sutera, VP of R&D
Yahoo!Finance.com & MSNBC.com recently posted Jennings Social Media Marketing press release: Jennings Social Media Marketing Earns Top Notch Ratings From Frank Ancona Honda.
KANSAS CITY, MO — Frank Ancona Honda, an Olathe Honda dealership, hired Jennings Social Media Marketing (JSMM) to target online car buyers, increase organic search engine optimization (SEO) via social media, enhance branding on all social networking platforms, increase website traffic and generate results (www.jenningssocialmedia.com).
Jason Heard, sales manager at Frank Ancona Honda, said that one of the ways that JSMM increased website traffic for the dealership was via organic search engine optimized press releases sent to search engines. “JSMM used Marketwire press releases with embedded links, tags, SEO headlines and nationally trending topics that were of interest to our buyers to generate quantifiable results. We were immediately impressed by the website traffic and news websites that the Marketwire press releases appeared on including MSNBC.com, Reuters.com, Yahoo! Finance, Bloomberg.com and more,” said Heard.
Heard added that JSMM completed an overhaul on Frank Ancona Honda’s blog, Facebook, Twitter and video channels. “Facebook is becoming even more important to the automotive industry. We have more than 500 ‘likes’ on our page and lots of engagement which JSMM is attempting to triple over the next few months. Right now, we have incorporated our 50-year anniversary promotions on the page with ads and contests that Jennings is managing. The page has been designed to promote our inventory deals and service and parts specials,” said Heard. “Additionally, JSMM is generating results via Web videos and Twitter for SEO purposes and they have customized two blogs for us on frankanconahond.com and drivegreencarsblog.com.”
Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing and Web advertising strategies from website design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate (www.jenningssocialmedia.com).
Jennings Social Media Marketing Reviews Mashable.com Article: Why do People Follow Brands?
Posted by: Jamie Sutera, VP of R&D
According to mashable.com article, Why Do People Follow Brands? “On Twitter, Facebook, and dozens of other social sites, normal consumers often choose to keep tabs on the brands they love.”
“In fact, many brands have highly optimized their marketing and PR strategies to accommodate that behavior, even going to far as to do one-to-one CRM (that’s customer or consumer relationship management) through avenues such as Facebook and Twitter.”
“As social CRM specialists Get Satisfaction found, many consumers who follow brands online are only in it for the perks. Around 40% of Facebook, MySpace and Twitter users in a recent study said they followed brands to get access to discounts and special deals.”
Mashable.com: How Social Shopping Is Changing Fashion Production
Posted by Valerie Jennings, CEO of Jennings Social Media Marketing
The fashion industry is one of the biggest social media marketing opportunities. I want to share this article by Mashable.com regarding the fashion industry’s growth via social media marketing!
Fashion editors and department store buyers have long had the biggest say in what parts of designer collections make it to market. This pattern is changing, however, thanks to a more social web culture and better tools to facilitate online voting, purchasing and even customization.
How to Reward Your Twitter Followers: 6 Easy Ways Recommended by Mashable
Posted By Valerie Jennings, CEO of Jennings Social Media Marketing
Mashable.com reviewed several ways to excite, reward and support your Twitter followers.
According to the article, consumers follow their favorite businesses on Twitter to get an inside look at the business, to find out about new products, earn discounts and be a part of a community. Businesses have the potential to turn these fans into brand ambassadors by making their followers feel special and appreciated.
Here are a few:
1. Offer them a freebie
2. Give them control
3. Give them a shout-out!
How To Use Web Videos For SEO & Ecommerce: Mashable Article Shares 8 Reasons Why Every Ecommerce Site Should Get Serious About Video
By Valerie Jennings, CEO of Jennings Social Media Marketing
Web videos are one of the most beneficial marketing tools online to generate higher search engine rankings, website traffic, leads and conversions.
This mashable.com article, written by Yaniv Axen, offers 8 reasons why every Ecommerce site needs Web videos.
Mashable Article: How to use Web video for ecommerce
1. Video Attracts New, Relevant Search Traffic
2. Video Assets Can be Easily Syndicated
3. Videos Encourage Sharing
4. Video Engages Site Visitors
5. Video’s “Halo Effect” Drives Conversions
6. Video Increases Customer Loyalty
7. Video Creates Online Personalization
8. Video Production Costs Are Falling, ROI Is Rising
New Non-profit Platform: Causecast Launches a Wikipedia for Brand Philanthropy, Partnerships & Grants
By Valerie Jennings, CEO of Jennings Social Media Marketing
Recently, Causecast launched a new platform to increase philanthropic activity. The technology will become the Wikipedia of philanthropy, according to a Mashable.com article.
“The site allows any company to sign up and create a page listing its charitable actions, partnerships and grants. This data can then be searched and pulled up for a snapshot of how your favorite brands are — or are not — giving to charity. It will produce a Cause Integration Scorecard which rates the company’s employee volunteer programs, sustainability initiatives and corporate donation matching programs.”
Valerie Jennings 
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