By Valerie Jennings, CEO of Jennings Social Media Marketing
Recently, there has been quite the upset between Facebook and Google since Facebook allegedly hired a PR firm to spread steamy gossip to bloggers about Google.
However, these two players are palling up to defeat two strong privacy bills in the California legislature. Read The Wall Street Journal’s article: California Privacy Politics Makes Bedfellows of Facebook, Google.
Here are a few of the legislative details –
“One of the bills, a “do not track” proposal introduced by State Sen. Alan Lowenthal, would require companies to let people opt out of having their online data collected. The other, by State Sen. Ellen Corbett, would require social-networking sites to keep users’ information private by default and to remove personally identifying information if requested.”
May 26, 2011 | Categories: Blogged, Facebook, Google | Tags: alan lowenthal, california legislature, ceo, ellen corbett, Facebook, Google, Jennings Social Media, Kansas City, legislative details, marketing, media marketing, online, online privacy, PR, pr firm, privacy, privacy bills, privacy politics, public relations, search marketing, sem, SEO, social networking sites, track proposal, Twitter, valerie, wall street, Wall Street Journal | Leave A Comment »
Posted By Jared Cook:
Here is a recent post from Mashable, written by Stan Schroeder, about Goolge expanding their social search feature to 19 more languages.
Google will roll out its somewhat controversial Social Search feature to 19 more languages next week, the company announced on its official blog.
Launched in October 2009, Social Search is a feature that combines regular search results with publicly available data created by your friends’ social media activities.
Your “friends” are quite loosely defined and include people in your Google Talk friends list, your Google Contacts, people you’re following on Buzz and Google Reader and other networks you’ve linked from your Google profile or Google Account. Google can also find your friends on public networks such as Twitter and Facebook and gather the data from their public connections as well.
The feature was recently the subject of controversy, as Facebook hired a PR company to push negative stories about Social Search in the press. Facebook claims that Google’s practices raise “serious privacy concerns,” and it’s unhappy with the fact that Google can use Facebook data for its service without Facebook’s permission.
For the most part, Google has stayed silent about the issue, although it’s noticeable that in its latest blog postabout Social Search, Twitter is mentioned three times while Facebook is nowhere to be seen.
Social Search should be available in 19 languages next week, with more languages on the way. Check out a video overview of the feature below.
May 19, 2011 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing | Tags: Facebook, facebook traffic, facebook traffic statistics, free traffic, get traffic to your site, Google, How to use Twitter, increase web traffic, internet marketing tools, Jared Cook, marketing tool, marketing tools, mashable, retweets, search engine optimization, search engine optimization company, search engine optimization marketing, search engine placement, search engine ranking, search marketing, SEO, seo marketing, seo optimization, seo search engine optimization, seo service, seo services, shoppers, social good, social marketing, social marketing hub, Social Media, Social Media Marketing, social media twitter, social media use, Social networking, social networking site, Social Search, Stan Schroeder | Leave A Comment »
Posted by: Patricia Freeman
Here is a recent article written by New York Times reporter, Miguel Helft, about the “intended” anonymity of Facebook. Mark Zuckerberg, Chief Executive and creator of Facebook, has, on more than one occasion, said that, “Having two identities for yourself is an example of a lack of integrity.” However, Zuckerberg must have thought his preachings were only relevant to his personal life, instead of his professional career as well. This is proven by Facebook trying to hide their identity while wrongfully persuading members of the media to write condemning reports and stories about Google’s newest social media craze, Social Circle. All may be fair in love and war, but not in the work place.
Facebook, it seems, doesn’t always practice what it preaches.
For years, Mark Zuckerberg, the chief executive of Facebook, has extolled the virtue of transparency, and he built Facebook accordingly. The social network requires people to use their real identity in large part because Mr. Zuckerberg says he believes that people behave better — and society will be better — if they cannot cloak their words or actions in anonymity.
“Having two identities for yourself is an example of a lack of integrity,” Mr. Zuckerberg has said.
Now, Facebook is being taken to task for trying to conceal its own identity as it sought to coax reporters and technology experts to write critical stories about the privacy implications of a search feature, Social Circle, from its rival, Google.
The plan backfired after The Daily Beast revealed late Wednesday that Facebook, whose own privacy practices have long been criticized, was behind the effort. It didn’t help that some of the technology experts who were encouraged to criticize Google dismissed the privacy concerns around Social Circle as misplaced.
“Doing this anonymously is an obvious contradiction of Facebook’s oft-stated values,” said David Kirkpatrick, the author of “The Facebook Effect,” a book about the company. “It feels hypocritical.”
May 16, 2011 | Categories: Blogged, Blogging, Facebook, Google, Social Media Marketing | Tags: Anonymity, Blogged, bloggers, Blogging, Burson-Marsteller, Facebook, Google, Jennings Social Media Marketing, Mark Zuckerberg, New York Times, social circle, Social Media, social network, Social networking, social networking sites, social networks, Valerie Jennings | Leave A Comment »
Thank You to David Day from ithinkbigger.com for Featuring Valerie Jennings’ article: Promoting a Green Brand
Posted By: Jamie Sutera, VP of R&D
Thank you to David Day from ithinkbigger.com for featuring Valerie Jennings’, CEO of Jennings Social Media Marketing, article: Promoting a Green Brand.
How to drive a key message without greenwashing.
By Valerie Jennings
Most businesses that are focused on sustainability are doing the right thing for the right reason. These businesses also want to share their efforts with consumers without looking too self-promotional.
In April 2008, a corporate sustainability study sought to determine the greenest eco blogs, websites and other social networks.
The research scored more than 100 green websites for recommendations on which blogs, websites and other communities were the “darkest to lightest” green. This scoring model is not new. In fact, in 2008, Experian announced the greenest (most committed to the environment) to the brownest (very little concern for the planet) consumer markets.
Both of these projects required reviewing corporate green behaviors, attitudes and other forms of promotion to get the word out that green was important to companies. The lessons learned through these types of studies by national brands and large corporations can be applied by small businesses in promoting their own green efforts.
Key Lessons in Marketing Your Greenness
-Be truthful, and you don’t have to worry about greenwashing (i.e., making misleading claims or promoting superficial environmental efforts). Use disclaimers, be honest and use your brand to advance education, awareness, media exposure and promotions. -Use social media to promote green messages, connect with green bloggers, tweeples, social networks and press.
-Reach out to the Earth Day Network.
-Marketwire, a PR distribution platform, works. Green reporters research subject matter experts online for article sources. Use this tool to connect.
-Measure success via Google search results, media coverage, Twitter followers, blog traffic, contests, Web video views, Facebook likes, e-mail opt-ins and leads.
-Reach out to green bloggers who are appropriate for your brand. The most green or most liberal environmentalists may not want to hear about a medium-green product, company, service or expert.
-Stay focused on where the key listeners are around the product. Use blog or PR research to speak with the appropriate reporters and engage the right community.
Learn from the ‘Big Guys’
Proctor & Gamble has made a continuing commitment to greening its corporation. Its website has a long list of eco goals, but the reporting is still lax, difficult to read and challenging to evaluate.
The best online green results from a major brand, on the other hand, are from Coke. At a green conference several years ago, a presentation by Coke’s VP of marketing was packed with data, published timelines to make an impact on cutting back on Coke’s water usage in developing countries, information on their execution plan and ways they were working to get the plan moving. Coke’s website still has the goals published, and the results from the past few years are available. Go Coke! It appears Coke has decreased its water usage every year since it launched its sustainability plan.
Follow Coke’s example and share your green goals, timelines and progress with consumers by posting on your website. Promoting your green efforts is another way to differentiate your company from the competition.
Valerie Jennings is CEO and founder of Jennings Social Media Marketing, a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Valerie@jenningssocialmedia.com // Twitter: @valeriejennings //www.facebook.com/jenningssocialmedia //www.linkedin.com/in/jenningspr
May 12, 2011 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: blogs, Facebook, go green, go green campaign, go green tips, going green campaign, green act, green brands, green commitment, green energy, green marketing, green products, how to go green, ithinkbigger.com, Jennings Social Media Marketing, kansas city small business monthly, living green, market green brands, save the earth, save the planet, search engine optimization, SEO, sustainability, sustainability efforts, sustainable business, sustainable energy, the earth day, Twitter, Valerie Jennings, why go green | Leave A Comment »
Posted By: Kerry Phouthavong
Facebook has quickly been emerging to surpass Twitter in driving traffic to their website. Facebook users have been driving traffic to many of the top news sites, making it evident that Facebook’s corporate strategy has been what is differentiating themselves from other competitors, including Twitter. A recent article on mashable.com, written by Sarah Kessler, includes statistical data and more on the significance in increasing traffic.
The study looked at Nielsen data from the 25 news websites with the highest number of unique monthly visitors. About 35% to 40% of traffic to the sites came from links on other sites, as opposed to readers typing in a URL directly or clicking to another page on the same site.
Unsurprisingly, Google dominated this referral traffic. On average, the company’s search and news products accounted for about 30% of all clicks. But Facebook also referred a significant percentage of each site’s audience.
The Huffington Post was boosted the most by Facebook referrals, which accounted for 8% of its unique visitors. The New York Times derived 6% of its traffic from the social network.
For all its success at breaking news, Twitter did not have the same effect. The site with the highest percentage of traffic from Twitter, The Los Angeles Times, could only credit the micro-blogging platform with 3.53% of its traffic. Twitter referred a much smaller percentage of traffic to other sites in the study.
Part of the discrepancy between Facebook and Twitter referrals is their disparate user bases. Facebook has more than 500 million users while Twitter has 200 million accounts— many of them inactive.
May 10, 2011 | Categories: Blogged, Blogging, Facebook, Google, Twitter | Tags: Facebook, facebook traffic, facebook traffic statistics, free traffic, get traffic to your site, Google, How to use Twitter, increase web traffic, internet marketing tools, marketing tool, marketing tools, retweets, search engine optimization, search engine optimization company, search engine optimization marketing, search engine placement, search engine ranking, search marketing, SEO, seo marketing, seo optimization, seo search engine optimization, seo service, seo services, shoppers, social good, social marketing, social marketing hub, Social Media, Social Media Marketing, social media twitter, social media use, Social networking, social networking site | Leave A Comment »
Posted By: Jared Cook
Here is a recent article from Mashable, written by Adam Ostrow about the recent Royal Wedding breaking the record for live streaming.
The company says that its livestream of William and Kate’s wedding topped 300,000 concurrent viewers at 6 a.m. ET on Friday morning. CEO Max Haot tells us that he expects “at least 2 million” unique viewers by the time the broadcast is done. Livestream partnered with the Associated Press, UK Press Association, CBS and Entertainment Tonight for its coverage.
Akamai reports that the event broke broader live streaming records as well. A representative for the company — whose network hosts some of the web’s largest news sites — reports that “concurrent live streams of Royal Wedding on Akamai surpassed the 1.6M peak set by World Cup in June of 2010.”
However, the event does not appear to be the biggest news event in web history. While the 4.6 million page views per minute reported on the news sites Akamai delivers content for this morning surpass the total for Barack Obama’s presidential election victory, they fall well short of the 10.3 million page views per minute record set last June when a World Cup qualifying match and the longest Wimbledon match in history took place simultaneously.
May 9, 2011 | Categories: Blogged, Blogging, SEO, Social Media Marketing | Tags: Adam Ostrow, android phones, application, best twitter, blog marketing, business marketing, cnn, CNN iReport, email marketing, Google, google phone, How to Twitter, i pad, interactive marketing, internet advertising, internet marketing, internet marketing tools, ipad, iphone applications, Kansas City, Kate Middleton, KC, live stream, live streaming record, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, mashable news, mashable.com, media marketing, mobile twitter, my twitter, new iphone, online advertising, online marketing, Prince William, product marketing, public relations, purchase, purchase agreement, purchases, Royal Wedding, search engine marketing, search engine optimization, search engine optimization marketing, search marketing, SEO, seo marketing, seo search engine optimization, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, the Royal Wedding, trends, tweetdeck, Twitter, twitter api, Twitter Followers, twitter marketing, twitter mobile, viral marketing, web marketing, website advertising | Leave A Comment »
Posted By: Jared Cook
Recently, we uploaded some pictures of the Jennings office and staff on CNN iReport.
Here was our message to iReport
Thank you for this great opportunity to share our office with your viewers.
We are located in the Kansas City metro area. Here are the names of the individuals in the pictures, who work at Jennings Social Media Marketing (www.jenningssocialmedia.com).
Valerie Jennings; CEO and founder
Jamie Sutera; VP of R&D
Jared Cook: VP of marketing
Ben Parks: senior VP of Web design and development
Micah Pratt: social networking R&D
Mikimoto: office dog
Here are the pictures. Enjoy!
May 2, 2011 | Categories: Blogged, Blogging, Google, SEO, Social Media Marketing | Tags: android apps, android phone, android phones, application, best twitter, blog marketing, business marketing, cnn, CNN iReport, email marketing, Google, google phone, How to Twitter, i pad, interactive marketing, internet advertising, internet marketing, internet marketing tools, ipad, iphone applications, Kansas City, KC, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, mashable news, mashable.com, media marketing, mobile twitter, my twitter, new iphone, online advertising, online marketing, product marketing, public relations, purchase, purchase agreement, purchases, search engine marketing, search engine optimization, search engine optimization marketing, search marketing, SEO, seo marketing, seo search engine optimization, social marketing, Social Media, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, trends, tweetdeck, Twitter, twitter api, Twitter Followers, twitter marketing, twitter mobile, viral marketing, web marketing, website advertising | Leave A Comment »