Archive for June, 2010

Chiropractic Social Media Marketing: Dr. Robert Patterson of Overland Chiropractic Reviews Benefits

Posted by: Micah Pratt

Dr. Robert Patterson, Chiropractor & Internal Health Specialist of Overland Chiropractic assesses how social media marketing has helped his busy, Overland Park, Kansas practice gain maximum exposure.

Watch the video here.

Picture 8 419x252 Chiropractic Social Media Marketing: Dr. Robert Patterson of Overland Chiropractic Reviews Benefits

Dr. Patterson first began working with Jennings Social Media Marketing about six months ago and has utilized a range of Jennings’ services including viral videos, website design and development, search engine optimization, social networking site management, blog posts & graphic design. Overland Chiropractic has already seen measurable results which they continue to track, such as an increase in e-newsletter subscribers, increased website and blog traffic, increased Twitter followers and TV interviews. Jennings Social Media Marketing booked Dr. Robert Patterson for an interview on one of Kansas City’s local news channels, FOX 4.

According to Dr. Patterson, “Valerie (CEO of Jennings) is very high energy; she really keeps things moving. I need somebody to push me and to give me deadlines and she does that.” Dr. Patterson views Jennings Social Media Marketing as an extension of his staff and looks forward to a long term relationship.

Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing and Web advertising strategies from website design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate.

For more information on Jennings Social Media Marketing, please visit jenningssocialmedia.com

For more information on Overland Chiropractic and Dr. Robert Patterson, please visit overlandchiro.com


Entrepreneur and CEO Valerie Jennings Discusses Social Media Marketing Strategies & Sales

Posted by: Micah Pratt

Here is a podcast from Valerie Jennings, entrepreneur and CEO of Jennings Social Media Marketing, regarding social media integration with sales.

article marketing 252x252 Entrepreneur and CEO Valerie Jennings Discusses Social Media Marketing Strategies & Sales“Hi this is Valerie Jennings, CEO of Jennings social media marketing. I want to review some social media marketing strategies with you that include sales and social media marketing integration. One way we do this is by looking at a current companies sale system. We need to know where there needs are coming from rather that be ecommerce, direct mail, phone calls, it could be advertising. It could be promotions they are currently running. And we want to understand how those needs are being processed in order to best accommodate the sales team and the sales system.”

 

Click the play button above to listen to the rest of Jennings’ strategies for social media marketing integration.


Facebook Posts to Appear in Real-Time Search Results

Posted by: Micah Pratt

I would like to share an article from mashable.com about how Facebook posts will now be available in real-time searches through OneRiot.

Facebook Posts to Appear in Real-Time Search Results

facebook 252x252 Facebook Posts to Appear in Real Time Search Results As of today, real-time results from millions of users’ Facebook posts will now appear in search results on OneRiot, one of the world’s leading real-time search engines.

These Facebook posts will also be accessible through OneRiot’s API, which powers more than 100 real-time apps around the web and on mobile devices.

OneRiot already pulls data from blogs, Twitter, Digg and millions of other sources all over the social web. Having access to Facebook’s nearly 500 million members, however, takes these search results to a higher plane by pooling a much larger dataset when finding and ranking links for search results.

Facebook data that will appear in OneRiot search results include publicly shared links on user profiles and publicly “liked” stories from all over the web. For example, a search for “World Cup” on OneRiot will reveal the most popular links about the soccer tournament being shared by Facebook users right now.

READ MORE


AP Stylebook Now Includes 42 Social Media Rules

Posted by: Micah Pratt

I would like to share an article from BusinessInsider.com about the new “Social Media Guidelines” section in the AP Stylebook.

Journalism Rules 2.0: AP Stylebook Now Includes 42 Social Media Guidelines

ap 320pi AP Stylebook Now Includes 42 Social Media Rules

The AP Stylebook caused a bit of an uproar back in April when they announced, via Twitter:

Responding to reader input, we are changing Web site to website. This appears on Stylebook Online today and in the 2010 book next month.

Well, the new Stylebook is out, and it includes some additional webby updates. Namely, a new “Social Media Guidelines” section.

AP announced:

The new Social Media Guidelines section includes information and policies on using tools like Facebook and Twitter, how journalists can apply them to their work and how to verify sources found through them. Also included are 42 separate entries on such terms as app, blogs, click-throughs, friend and unfriend, metadata, RSS, search engine optimization, smart phone, trending, widget and wiki.

READ MORE


Starbucks to Offer Free Wi-Fi at All Stores Nationwide

Posted by: Micah Pratt

I would like to share an article from mashable.com about Starbucks decision to offer free wi-fi at all of it’s stores beginning July 1, 2010.

Starbucks to Offer Free Wi-Fi at All Stores Nationwide

starbucks laptop Starbucks to Offer Free Wi Fi at All Stores Nationwide Starting July 1, Starbucks will offer free Wi-Fi nationwide, with no registration or account required. Even better, Wi-Fi will not be time limited.

Starbucks joins an increasing list of brands and chains to offer free Wi-Fi in its stores. For example, last December, McDonald’s rolled out free Wi-Fi to nearly all of its restaurants across the country. Panera Bread also offers a similar program.

McDonald’s and Starbucks both have partnerships with AT&T, which, while often criticized for the quality of its wireless data network, is one of the largest Wi-Fi hotspot providers in the United States.

Starbucks was one of the first chains to offer Wi-Fi access to its patrons, first via an agreement with T-Mobile and then with AT&T. Starbucks visitors have been able to enjoy up to two hours of free Wi-Fi from their favorite coffee house, provided they are either an AT&T customer or they use a Starbucks Card to login. The new program will do away with any sort of registration, which will make those of us who always forget either our AT&T account information or can’t find our Starbucks cards extremely happy.

READ MORE


Web Goes Wild For World Cup

Posted by: Micah Pratt

With the World Cup just a day away, I would like to share an article from mashable.com about how the World Cup is taking the Web by storm.

Web Goes Wild for World Cup [STATS]

worldcup Web Goes Wild For World Cup The World Cup doesn’t start for another 10 days, but it’s already blowing up the Web, particularly in the UK.

According to the trend-watching analysts at Hitwise, at least 20% of all searches in the UK last week contained the words “world cup.” Altogether, the World Cup was the subject of around 25,000 individual search terms.

In web search terms, this interest from searchers is nothing short of explosive.

READ MORE


Entrepreneur Valerie Jennings Reviews Social Media Marketing Strategies for Branding & HR

branding 345x252 Entrepreneur Valerie Jennings Reviews Social Media Marketing Strategies for Branding & HR


CEO & Entrepreneur Valerie Jennings of Jennings Social Media Marketing Interviewed: How to Viralize Videos

Posted by: Micah Pratt

Picture 15 409x252 CEO & Entrepreneur Valerie Jennings of Jennings Social Media Marketing Interviewed: How to Viralize Videos

Thank you to Sarah Shaw at The Entreprenette Gazette for compiling the 57 best ways to use videos to market a business. Valerie Jennings, CEO of Jennings Social Media and Marketing, was included in the list with “how to viralize videos”.

57 Ways to Market your Video

How many of you use video to market your business? Have you thought about all the ways you can use your videos? Thanks to my Entreprenette Experts, here are 57 ways to use video to market your business and possibly get them to go viral…….that would be awesome right? I am working on my own videos now and getting ready for a big launch over the summer ……. we devoured all these tips and I am sure you will too!!

(READ THE TIPS)


B2B Social Media Budgets to Increase to $54 Million by 2014

Posted by: Micah Pratt

Until recently, business to business companies have only minimally utilized social media marketing, but that is expected to change. Here is an article from emarketer.com that explains why business to business companies will likely increase their social media spending.

B2B Spending on Social Media to Explode

b2b B2B Social Media Budgets to Increase to $54 Million by 2014Despite social media marketing’s sizable popularity, business-to-business (B2B) companies are still fairly new to the discipline. According to a November 2009 survey from Business.com, 73% of B2B respondents who were using social media had less than two years of social media marketing experience.

But now that social media has caught on in the sector, spending forecasts suggest that big increases are coming.

“B2B participation in social media marketing is steadily increasing, and marketers are beginning to see opportunities to generate quality leads and position themselves as thought leaders in their industries,” said eMarketer’s Evelyn Jung, author of the new report “B2B Social Media Marketing Heats Up.”

(READ MORE)