Posted By: Valerie Jennings
Here are a few tips to improve search engine optimization, use social media marketing and increase sales opportunities:
1. Improve search engine optimization (SEO) and create an online brand to attract businesses looking for your company via targeted keywords. Run a Google keyword suggestions report and include tags, keywords and links which support sales.
2. Increase SEO by driving traffic from Twitter, Facebook, blogging, LinkedIn and Videos, which will increase the type of industries coming to your site. These keywords should complement the online sales system.
3. Identify a clear call to action via Twitter, YouTube or LinkedIn such as driving traffic to the main website to increase email opt-ins.
It is obvious that most sales leads are contingent on a social media marketing strategy. While it is important to incorporate social media tools into the sales process, it is more critical to leverage SEO blog posts to maintain a relevant image via Google search. I would advise the company to utilize an e-newsletter to continuously market to the company’s online audience and drive regular traffic from a e-newsletter to the primary website.
April 30, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: blog marketing, business marketing, email marketing, Google, interactive marketing, internet advertising, internet marketing, internet marketing tools, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, media marketing, New York, NY, online advertising, online marketing, product marketing, public relations, search engine marketing, search engine optimization, social marketing, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, Twitter, twitter marketing, viral marketing, web marketing, website advertising, website marketing | Leave A Comment »
Posted by: Maya Tao
I would like to share an article by Ben Parr from mashable.com regarding the new following feature of LinkedIn. Users now can get automatic promotional and hiring updates from companies they follow, and they can also set up the frequencies as well as the types of information they would like to receive. Companies are expected to take the advantage of LinkedIn follow button to promote their profiles and seeking potential employees.
LinkedIn Gives Users the Ability to Follow Companies
LinkedIn has made it easier for users to connect with their favorites companies with the launch of “Follow Company,” a new feature that allows users to get notifications about activity happening from the companies they follow.
The new feature, which rolled out overnight, clearly takes cues from Facebook and Twitter — you can think of Follow Company as LinkedIn’s version of the Facebook Fan Page. However, instead of receiving status updates from the companies you follow, you will instead get information such as recent hires and promotions, new job opportunities and company profile updates.
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April 30, 2010 | Categories: Blogged, Blogging, Facebook, Google, Social Media Marketing, Twitter | Tags: 1102 grand, advertisement, architecture, avoid debt, blog marketing, business marketing, company profile, debt free, economy, effective website, email marketing, Entertainment, follow, following, Get Twitter Followers, Google, google search tips, growing a business, home business, how to grow a business, How to Twitter, increase income, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, jennings, Jennings Social Media, Kansas City, KC, KC Next, LinkedIn, local industry, make money, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, mashable.com, media marketing, networking, online advertising, online marketing, own boss, podcast, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search engine tips, search marketing, Seattle, SEO, seo marketing, social marketing, Social Media, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, tech, technology, travel, travel industry, trendistic, trends, tweetbeep, tweets, Twitter, Twitter Applications, Twitter Apps, Twitter Followers, twitter google SEO, twitter marketing, Twitter Search, twitter seo tips, Twitter Tips, Twitter Use, twitter.com, Valerie Jennings, viral marketing, web 2.0 marketing, web marketing, web search, website, website, website advertising, website business, website marketing, website promotion PR | Leave A Comment »
Posted By: Sam Millikan
I would like to share an article with you by Brenna Ehrlich, assistant senior staff and copy editor for Mashable.com, about the expanded use of social media sites for journalists and the way they utilize them.
How Journalists are Using Social Media for Real Results
Journalists are, by nature, crafty folk who are wonderfully adept at stalking — I mean, finding sources and relevant information for various and sundry stories. Well, the advent of social media has made the process of reporting all the more nuanced, and has served as a vital channel for everything from finding leads to contacting sources to sharing and furthering one’s brand.
Still, as the Internet continues to expand, it can be difficult to pick and choose which tools are right for you as a journalist — it can be daunting to litter one’s desktop with Twitter applications, social networks, location-based tools and blogs. At times, it’s tempting to throw one’s laptop into the sea and return to the days of notepads and typewriters.
Still, if one can manage to circumvent the information overload and pick and choose which tools are most effective for which purposes, social media can be an extremely effective.
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April 20, 2010 | Categories: Blogged, Blogging, Facebook, SEO, Social Media Marketing, Twitter | Tags: blog marketing, business marketing, email marketing, Google, interactive marketing, internet advertising, internet marketing, internet marketing tools, Kansas City, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, media marketing, New York, online advertising, online marketing, product marketing, public relations, search engine marketing, search engine optimization, SEO, seo marketing, social marketing, social media and marketing, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social networking, Twitter, twitter marketing, viral marketing, web marketing, website advertising, website marketing | Leave A Comment »
Posted by:Maya Tao
I would like to share an article written by Adam Ostrow from mashable.com regarding AP Stylebook recent modifications, such as changing “website” to “website,” and “e-mail” to “email.” Check out the new online version Here: AP Stylebook
AP Stylebook Finally Changes “website” to “website”
This might not mean much if you’re not writing or editing a tech blog, but news that the AP – whose stylebook is still the standard for all things grammar and punctuation in the news world — is officially changing “website” to “website” was met with a warm reception in our newsroom (and likely quite a few others) this afternoon.
We’d actually gone rogue on the issue ourselves several months ago, thinking that “website” was a rather antiquated way for describing “a computer connected to the internet that maintains a series of web pages on the World Wide Web.”
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April 20, 2010 | Categories: Blogged, Blogging | Tags: 1102 grand, 2010 edition, advertisement, ap, ap style, ap stylebook, architecture, associate press, avoid debt, blog marketing, business marketing, debt free, e-mail, economy, effective website, email marketing, Entertainment, Get Twitter Followers, Google, google search tips, growing a business, home business, how to grow a business, How to Twitter, increase income, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, jennings, Jennings Social Media, Kansas City, KC, KC Next, local industry, make money, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, networking, online advertising, online marketing, own boss, podcast, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search engine tips, search marketing, Seattle, SEO, seo marketing, social marketing, Social Media, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, tech, technology, travel, travel industry, trendistic, trends, tweetbeep, tweets, Twitter, Twitter Applications, Twitter Apps, Twitter Followers, twitter google SEO, twitter marketing, Twitter Search, twitter seo tips, Twitter Tips, Twitter Use, twitter.com, Valerie Jennings, viral marketing, web 2.0 marketing, web marketing, web search, website, website, website advertising, website business, website marketing, website promotion PR | Leave A Comment »
Posted by: Maya Tao
I would like to share an article written by David Twiddy featuring KC Next as the leading technology community. Jennings Social Media Marketing is one of the founding partners of KC Next, which is committed to supporting the technology industry in the greater Kansas City Region.When KC Next had its social networking event on April 1, 2010, it only had one clear goal: to help build the local industry.
Tech Firms Hope KC Next Expands, Connects Industry
Building on recent efforts to showcase Kansas City’s bioscience and animal health industries, a group of business leaders is rolling out a program to spotlight the area’s information technology community.
KC Next had its debut at an April 1 networking event for the tech sector. Organizers plan similar events in coming months with no set goals or timetables other than to build up the local industry.
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April 16, 2010 | Categories: Blogged | Tags: 1102 grand, advertisement, architecture, avoid debt, blog marketing, business marketing, debt free, economy, effective website, email marketing, Entertainment, Get Twitter Followers, Google, google search tips, growing a business, home business, how to grow a business, How to Twitter, increase income, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, jennings, Jennings Social Media, Kansas City, KC, KC Next, local industry, make money, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, networking, online advertising, online marketing, own boss, podcast, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search engine tips, search marketing, Seattle, SEO, seo marketing, social marketing, Social Media, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, tech, technology, travel, travel industry, trendistic, trends, tweetbeep, tweets, Twitter, Twitter Applications, Twitter Apps, Twitter Followers, twitter google SEO, twitter marketing, Twitter Search, twitter seo tips, Twitter Tips, Twitter Use, twitter.com, Valerie Jennings, viral marketing, web 2.0 marketing, web marketing, web search, website, website, website advertising, website business, website marketing, website promotion PR | Leave A Comment »
By: Jared Cook
I would like to share an interesting article by Jennifer Van Grove, Associate Editor for Mashable.com, about Twitter’s newly launched @Anywhere Platform.
Twitter’s @Anywhere Platform Is Now Live
@Anywhere supports auto-linkification of usernames, hovercards (similar to ones we see on Twitter.com), follow buttons, tweet boxes and user login/signup options (a.k.a. Twitter Connect). All of these tools are meant to keep visitors Twitter-happy while on third party sites.
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April 16, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: @anywhere, @anywhere launch, @anywhere platform, advertisement, architecture, avoid debt, blog marketing, business marketing, debt free, economy, effective website, email marketing, Entertainment, Get Twitter Followers, Google, google search tips, growing a business, home business, how to grow a business, How to Twitter, increase income, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Jennifer Van Grove, jennings, Jennings Social Media, Jennings Social Media Marketing, Kansas City, KC, make money, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, mashable.com, media marketing, new twitter application, online advertising, online marketing, own boss, podcast, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search engine tips, search marketing, Seattle, SEO, seo marketing, social marketing, Social Media, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, travel industry, trendistic, trends, tweetbeep, tweets, Twitter, Twitter Applications, Twitter Apps, Twitter Followers, twitter google SEO, twitter marketing, Twitter Search, twitter seo tips, Twitter Tips, Twitter Use, twitter.com, Valerie Jennings, viral marketing, web 2.0 marketing, web marketing, web search, website, website, website advertising, website business, website marketing, website promotion PR | Leave A Comment »
Posted By: Jared Cook
I would like to share a recent article written by Jennifer Van Grove, Associate Editor for Mashable.com, about Google’s newest Twitter application, Google Follow Finder. This brand new app makes it easier for users to find others they might like to follow.
Google Helps You Find People to Follow on Twitter
If you’ve already had your fill of Twitter news today — too bad — Google is out with yet another Twitter-related feature, this time releasing Google Follow Finder to help you discover new people to follow.
The new Google Twitter app is a product of the just released @anywhere developer tools and is a Google Labs (Google Labs) experiment with a singular purpose — to recommend Twitter users.
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April 16, 2010 | Categories: Blogged, Blogging, Facebook, Google, SEO, Social Media Marketing, Twitter | Tags: advertisement, architecture, avoid debt, blog marketing, business marketing, debt free, economy, effective website, email marketing, Entertainment, Get Twitter Followers, Google, google search tips, growing a business, home business, how to grow a business, How to Twitter, increase income, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, jennings, Jennings Social Media, Kansas City, KC, make money, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, online advertising, online marketing, own boss, podcast, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search engine tips, search marketing, Seattle, SEO, seo marketing, social marketing, Social Media, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, travel industry, trendistic, trends, tweetbeep, tweets, Twitter, Twitter Applications, Twitter Apps, Twitter Followers, twitter google SEO, twitter marketing, Twitter Search, twitter seo tips, Twitter Tips, Twitter Use, twitter.com, Valerie Jennings, viral marketing, web 2.0 marketing, web marketing, web search, website, website, website advertising, website business, website marketing, website promotion PR | Leave A Comment »
Posted By: Jared Cook
I want to share a unique story written by Ben Parr, Co-Editor of Mashable.com, about the Chirp Conference in San Francisco where Twitter’s CEO and COO announced how Twitter plans to generate income.
Twitter COO: “Promoted Tweets Are Not Ads”
Twitter CEO Evan Williams and Twitter COO Dick Costolo have once again taken the stage at the Chirp Conference in San Francisco to speak about one of the biggest questions plaguing investors and pundits: How will Twitter make money?
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April 16, 2010 | Categories: Blogged, Blogging, SEO, Social Media Marketing, Twitter | Tags: advertisement, architecture, avoid debt, blog marketing, business marketing, debt free, economy, effective website, email marketing, Entertainment, Get Twitter Followers, Google, google search tips, growing a business, home business, how to grow a business, How to Twitter, increase income, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, jennings, Jennings Social Media, Kansas City, KC, make money, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, online advertising, online marketing, own boss, podcast, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search engine tips, search marketing, Seattle, SEO, seo marketing, social marketing, Social Media, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, travel industry, trendistic, trends, tweetbeep, tweets, Twitter, Twitter Applications, Twitter Apps, Twitter Followers, twitter google SEO, twitter marketing, Twitter Search, twitter seo tips, Twitter Tips, Twitter Use, twitter.com, Valerie Jennings, viral marketing, web 2.0 marketing, web marketing, web search, website, website, website advertising, website business, website marketing, website promotion PR | Leave A Comment »
Posted By: Jared Cook
Thank you Viveka for interviewing Valerie. She really enjoyed speaking with you and we wish you the best of success for your e-book.
April 13, 2010 | Categories: Blogged, Blogging, Google, Social Media Marketing | Tags: advertisement, architecture, avoid debt, blog marketing, business marketing, debt free, economy, effective website, email marketing, Entertainment, Get Twitter Followers, Google, google search tips, growing a business, home business, how to grow a business, How to Twitter, increase income, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, jennings, Jennings Social Media, Kansas City, KC, make money, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, online advertising, online marketing, own boss, podcast, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search engine tips, search marketing, Seattle, SEO, seo marketing, social marketing, Social Media, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, travel industry, trendistic, trends, tweetbeep, tweets, Twitter, Twitter Applications, Twitter Apps, Twitter Followers, twitter google SEO, twitter marketing, Twitter Search, twitter seo tips, Twitter Tips, Twitter Use, twitter.com, Valerie Jennings, viral marketing, web 2.0 marketing, web marketing, web search, website, website, website advertising, website business, website marketing, website promotion PR | Leave A Comment »
Posted by: Maya Tao
Jennings Social Media Marketing wanted to do something a little different for our April 2010 research and analysis e-newsletter. Valerie Jennings, CEO of Jennings Social Media Marketing, interviewed Entrepreneur Andy Willoughby, owner of the 3 Step Plan home business system.
Willoughby is a friend and client of Jennings, so she felt comfortable featuring Willoughby because of his insights regarding building home businesses and addressing the need to live debt free. In the interview, Willoughby discusses what it takes to achieve financial success even in times of a recession, how to build a business, where to begin and why being an entrepreneur is the best financial route to success and freedom.
The newsletter is only available via email. You can sign up through jenningssocialmedia.com on the homepage.
For more information on Andy Willoughby go to andywilloughby.com.
April 12, 2010 | Categories: Blogged, Blogging, SEO | Tags: advertisement, architecture, avoid debt, blog marketing, business marketing, debt free, economy, effective website, email marketing, Entertainment, Get Twitter Followers, Google, google search tips, growing a business, home business, how to grow a business, How to Twitter, increase income, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, jennings, Jennings Social Media, Kansas City, KC, make money, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, online advertising, online marketing, own boss, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search engine tips, search marketing, Seattle, SEO, seo marketing, social marketing, Social Media, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, travel industry, trendistic, trends, tweetbeep, tweets, Twitter, Twitter Applications, Twitter Apps, Twitter Followers, twitter google SEO, twitter marketing, Twitter Search, twitter seo tips, Twitter Tips, Twitter Use, twitter.com, Valerie Jennings, viral marketing, web 2.0 marketing, web marketing, web search, website, website, website advertising, website business, website marketing, website promotion PR, youtube videos | Leave A Comment »
Posted By: Valerie Jennings
I want to share a mashable.com article written by Christina Warren that highlights how prevalent social media is becoming in various industries. This particular article focuses on musician Alicia Keys teaming up with monster.com to hire a blogger for her website.
Alicia Keys Uses Monster.com to Find New Blogger
Grammy Award-winning musician Alicia Keys is looking for a new blogger for her website IAAS.com (I Am Super) and she’s teaming up with Monster.com to find the right candidate. Monster.com will use its new 6Sense semantic search technology (shown off in the company’s Super Bowl ad) to help narrow the search down to the right candidate.
From April 6 through May 3, qualified candidates can submit their applications via this job listing. Then, Monster.com will use its technology to comb through the resumes, using semantic filters to efficiently separate the wheat from the chaff, so to speak.
At this point, a group of applicants will be asked to create videos and writing samples for IAAS.com, and those entries and videos will be on display for the public to offer their feedback as well. An advisory panel that includes Alicia Keys and her team, as well as executives from Monster.com, will then look at the applicants and the top 10 will be selected and flown to New York.
The top 3 candidates will then be given a final task: to blog about The Black Ball UK on May 27. By the end of June, the new Head Blogger will be announced and hired.
Check out this video from IAAS.com:
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April 7, 2010 | Categories: Blogged | Tags: advertisement, architecture, blog marketing, business marketing, email marketing, Entertainment, Get Twitter Followers, Google, google search tips, How to Twitter, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, Mike Dobbs, New York, News, News Media, NY, online advertising, online marketing, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search engine tips, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, travel industry, trendistic, trends, tweetbeep, tweets, Twitter, Twitter Applications, Twitter Apps, Twitter Followers, twitter google SEO, twitter marketing, Twitter Search, twitter seo tips, Twitter Tips, Twitter Use, twitter.com, Valerie Jennings, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
Valerie Jennings 
Cassie Stubs
Katie Stumpf
