Posted by: Xavier Loya
I would like share a story that Valerie Jennings, CEO of Jennings Social Media Marketing, was presented by Hamptons Green Alliance. The story focuses on the HGA presentation of housing development updates at the AIA Peconic Member Dinner Meeting in Southampton, NY.
Hamptons Green Alliance Members Present HGA House Update to AIA Peconic Dinner Meeting
Bridgehampton, NY – Members of the Hamptons Green Alliance (http://www.hamptonsgreenalliance.com), believed to be the first group of contractors who specialize in a variety of disciplines in the building industry to formally come together to share their expertise and promote sustainable building practices, recently presented their first project to members of the AIA Peconic Member Dinner Meeting in Southampton, NY.
The HGA project, which was announced last year, is a net zero energy, carbon neutral and LEED platinum house on Long Island. In what is believed to be a first in the Hamptons – if not the nation – this home is being rebuilt from the ashes of a horrific fire.
The presentation, which focused on the planning process for the HGA house project, which followed many of the concepts described in AIA new Integrated Project Delivery forms, also included reviews of the sustainable technologies used to attain the goals of the project as well as those that have been used to create energy in sustainable ways. There was a discussion of how thin film photovoltaic creates electricity with less impact on aesthetics, and a review of the status of residential windmills for this project. Other sustainable technologies required to meet the project’s goals were discussed such as low flow plumbing fixtures, smart home electronic technology, improvement of soil composition organically and reviews of materials to reduce the home’s carbon footprint.
All founding members of the Hamptons Green Alliance were on hand to field questions concerning the technologies that each has brought to the project.
The group, working with the Long Island Chapter of the United States Green Building Council, intends to seek LEED Certified Platinum status for the house, as well as implement a methodology developed by Frank Dalene, president of Telemark, Inc. and a founding member of the Hamptons Green Alliance. In addition to the presentation on the HGA House, Mr. Dalene also presented information on ICEMAN, a mathematical formula that scientifically determines the carbon footprint of any manufactured product. The mechanism is briefly explained on the website: www.carbonfactorindex.com
January 29, 2010 | Categories: Blogged, Blogging, Google, SEO, Social Media Marketing, Twitter | Tags: advertisement, allbusiness.com, architecture, Barbara Goldberg, blog marketing, business marketing, email marketing, Entertainment, Google, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, Peter Shankman, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, trends, Twitter, twitter marketing, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
By: Leslie Fischer
With all the hype regarding the new Apple iPad tablet I want to share some recent news. Steve Jobs, co-founder and CEO of Apple Inc. announces the new apple iPad tablet at the Yerba Buena Center for the Arts in San Francisco on Wednesday.
“When something exceedes your ability to understand how it works, it sort of becomes magical,” said Apple’s Senior Vice President of Design Jony Ive. The magicians at work behind the tool that changed modern technology, the iPhone, are at it again, and this time they’ve created a product that, at this point, seems like a mere illusion. The iPad, which will be available in two to three months, will truly revolutionize everyday life. This innovative piece of technology will change the way consumers work, with large touch-screen Internet and e-mail capabilities, and play, with videos, photos, iBooks, and a YouTube app. The iPad also comes with a comprehensive contact list, calendar, and an on-screen keyboard accompanying a place to take notes, although now, we’d expect nothing less from Apple.
The iPad has Wi-Fi availability and can also run on AT&T’s third generation wireless network. With a convenient size, around that of a magazine, and weighing only 1.5 pounds, the iPad fits nicely into a purse or briefcase, making it light enough to take to the office, and big enough to read on the subway. Because of its user-friendly lay-out and design, coupled with Apple’s strong reputation of reliability, this new gadget will no doubt become the latest must-have accessory. If that’s not enough to excite even the most savvy technaholic, the iPad is equipped with a battery life lasting up to ten hours, making this little widget nothing short of a wonder.
January 29, 2010 | Categories: Blogged, Blogging, Google | Tags: advertisement, allbusiness.com, Apple Ipad, architecture, Barrack Obama, blog marketing, business marketing, email marketing, Entertainment, Google, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, President Obama, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, technorati, travel, trends, Twitter, twitter marketing, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
Posted by: Sam Millikan
This is an article from mobivity.com written by Patricia Carson about new NBC mobile alerts for the 2010 Winter Olympics. The article discusses how you can have easier access to all of your favorite winter events using mobile phone software.
NBC Mobile Alerts for 2010 Winter Olympics
January 21st, 2010 by Patricia Carson
NBC is taking full advantage of mobile software technology for the Winter Olympics beginning on February 12, 2010. They’ve set up a whole system using mobile alerts that allows you to be alerted by TV schedules, your favorite sport, athlete, medal counts and more. Just select “Mobile, Alerts, Shop & More” from the home page navigation bar and select Mobile from the drop down menu, or click here to see the full menu of options available for the information that can be sent to you via mobile.
(Read More)
January 29, 2010 | Categories: Blogged, Blogging | Tags: advertisement, allbusiness.com, architecture, Barbara Goldberg, blog marketing, business marketing, email marketing, Entertainment, Google, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, Peter Shankman, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, trends, Twitter, twitter marketing, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
by Billy Griffin
The fashion industry is ever changing, each season spawning different trends, fads and faux paus. Social media is now putting a new spin on the already rapidly moving industry.
Until recently, the only consumer-industry interaction has been at the checkout counter or rare red carpet event. With social media booming, we see a new breed of consumer. Taking to the blogs, vlogs and tweets, consumers voice their various trend-tips, style-suggestions and fashion-feedback.
Social media offers fashion brand-loyalists a place to network with each other as well as with the industry itself. No longer does the industry have to depend on alternate trend-spotting sources and risky production decisions, they have a free real-time source of certainty through social media content. Social media now links the consumer directly to the industry.
How will this further change the industry? Due to the rapid response capability of consumers, one can predict an even faster rate of market changes. In the fashion industry, they say one minute you’re hot, the next you’re not. Now, thanks to social media, hot just became cold as consumers trend-in and trend-out through social media content. The fashion industry will now need to adapt to an already ever-changing market.
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January 22, 2010 | Categories: Blogged | Tags: article, Billy Griffin, Blogging, blogs and social media, brand, brand marketing, change, consumer, designer, fashion, fashion industry, future, interactive marketing, internet, internet advertising, internet marketing, internet marketing tools, IT, Jennings Social Media Marketing, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, mashable.com, media marketing, New York, News, News Media, NY, online advertising, online brand marketing, online marketing, Peter Shankman, PR, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, Social Media, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, social network, Social networking, social networks, travel, trends, Twitter, twitter marketing, Valerie Jennings, viral marketing, web, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | 1 Comment »
Posted By: Jared Cook
Here is an article written by Galia Myron on Demodirt.com featuring Valerie Jennings, CEO of Jennings Social Media Marketing about television viewing becoming more individualistic.
Not Suitable for Family Viewing
Television viewing is becoming more individualistic, no more family viewing.
The days of the family gathering around the telly to take in an evening show after dinner are over, says a Swedish study that examined society’s ever-changing relationship with television. While trendwatchers have long reported that people are becoming more independent, “We are becoming more and more individualistic also in our choice of TV programs,” researcher Jakob Bjur wrote in a new dissertation from University of Gothenburg in Sweden.
“In 1999 social viewing, watching together, accounted for 45 percent, and in 2008 it was down to 37 percent. We are becoming more and more individualistic also in our TV choices, and I’m convinced that this trend will continue. We can no longer speak of TV as a social adhesive, a unifying force,” Bjur said publicly, adding that television is now a source of social fragmentation. There are other avenues for social interaction, he added, including the Internet.
(Read more)
January 21, 2010 | Categories: Blogged, Google, Social Media Marketing | Tags: advertisement, allbusiness.com, architecture, Barbara Goldberg, blog marketing, business marketing, email marketing, Entertainment, Google, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, Peter Shankman, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, trends, Twitter, twitter marketing, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
Posted by: Jared Cook
I want to share a article from Allbusiness.com written by Barbara Goldberg, featuring Valerie Jennings, CEO of Jennings Social Media Marketing. The article focuses on the Susan G. Komen Facebook page and their recent viral public relations campaign.
A Little Viral Campaign Gets a Big Response
What good could possibly come of revealing to the world the color of your undergarments? Apparently, quite a lot.
Just 24 hours after a viral campaign tied to breast cancer awareness exploded on Facebook two weeks ago, more than 2,000 new fans — 10 times the usual number in that time period– joined the Susan G. Komen for the Cure Facebook page. It started when women around the world forwarded this e-mail to their friends:
“Some fun is going on . . . just write the color of your bra in your status. Just the color, nothing else. And send this on to ONLY girls, no men . . . It will be fun to see how long it takes before the men will wonder why all the girls have a color in their status . . . Pass it on & do your breast self-exams!”
The viral campaign raised disease awareness by raising the curiosity of a few good men, sparking news coverage by ABCNews.com, the Associated Press, Good Morning America, and other major outlets. And it’s continued to grow.
(Read more)
January 21, 2010 | Categories: Blogged, SEO, Social Media Marketing | Tags: advertisement, allbusiness.com, architecture, Barbara Goldberg, blog marketing, business marketing, email marketing, Entertainment, Google, green, HARO, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, Peter Shankman, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, trends, Twitter, twitter marketing, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
Posted by; Xavier Loya
I would like to share some valuable online tips from Mashable staff writer Samuel Axom regarding the placement of closed captions on YouTube videos. In his tutorial he runs down the easy steps of applying captions to user videos, making the process almost “an absolute breeze.”
How to: add captions to your YouTube videos
YouTube has a global audience, so if you want to reach as many people as possible, you’ll have to make sure subtitles are available for your videos. You’ll want closed captioning to reach the deaf and hard of hearing, too. Thankfully, that process has shifted from relatively easy to an absolute breeze in recent months. Here’s how to make it happen.
Once you’ve uploaded a video to your YouTube (YouTube) account, you have two options for generating subtitles for the video: You can use the CaptionTube web app that Google (Google) has created, or you can upload a transcript you make yourself and use Google’s speech recognition technology to automatically assign the right times to each caption. In either case, you’ll end up with a text file that you can edit to make corrections if need be, and viewers will be able to either read the captions in their native language or translate them on the fly when watching your video.
CaptionTube
First, direct your browser to the CaptionTube website and you’ll find a well-realized web application for importing videos, adding and timing captions for them, and exporting the captions however you want them. You’ll have to sign in with your Google account. After you’ve done that, you’ll have two options for importing a video; you can either import a list of all the videos on your account, or you can specify the web address for a public video
(Read More)
January 21, 2010 | Categories: Blogged, Blogging, Google, Social Media Marketing | Tags: advertisement, architecture, blog marketing, business marketing, email marketing, Entertainment, Google, green, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, trends, Twitter, twitter marketing, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
Posted By: Michelle Camber
Here is a list created by Lake Superior State University of the words banished for 2010 due to misuse, over use or general uselessness.
Lake Superior State University 2010 List of Banished Words
Word “czars” at Lake Superior State University “unfriended” 15 words and phrases and declared them “shovel-ready” for inclusion on the university’s 35th annual List of Words Banished from the Queen’s English for Mis-use, Over-use and General Uselessness.
“The list this year is a ‘teachable moment’ conducted free of ‘tweets,’” said a Word Banishment spokesman who was “chillaxin’” for the holidays. “‘In these economic times’, purging our language of ‘toxic assets’ is a ‘stimulus’ effort that’s ‘too big to fail.’”
Former LSSU Public Relations Director Bill Rabe and friends created “word banishment” in 1975 at a New Year’s Eve party and released the first list on New Year’s Day. Since then, LSSU has received tens of thousands of nominations for the list, which includes words and phrases from marketing, media, education, technology and more.
Word-watchers may check the alphabetical “complete list” on the website before making their submissions.
For the 2010 list, read on:
January 11, 2010 | Categories: Blogged, Blogging, Google, SEO, Twitter | Tags: 2010 list of Banished words, advertisement, architecture, Banished Words LIst, blog marketing, business marketing, email marketing, Entertainment, Google, green, health care, interactive marketing, internet advertising, internet marketing, internet marketing tools, IT, Kansas City, KC, LA, Lake Superior, Lake Superior State University, Los Angeles, marketing, marketing advertising, marketing communications, marketing research, marketing services, marketing strategies, marketing strategy, marketing tools, mashable, media marketing, New York, News, News Media, NY, online advertising, online marketing, product marketing, public relations, real-time, results, ROI, search engine marketing, search engine optimization, search marketing, Seattle, SEO, seo marketing, social marketing, social media and marketing, Social Media Case Studies, Social Media Marketing, social media marketing company, social media marketing firm, social media marketing services, Social Media Results, Social networking, travel, trends, Twitter, twitter marketing, viral marketing, web 2.0 marketing, web marketing, web search, website advertising, website marketing, website promotion PR, youtube videos | Leave A Comment »
Valerie Jennings 
Cassie Stubs
Katie Stumpf
