October, 2009

Oct
22

Google, Bing to begin showing your tweets in search results

By: Valerie Jennings

I wanted to share a search engine article from Mashable regarding Google’s deal with Twitter. Now, tweets will begin showing up in search engine results – a new way for marketers to obtain placements on Google! I will be available to answer search engine optimization tactics via social media marketing through our blog.

(Read more…)

Oct
19

Twitter Taken Over by a Good Cause

By: Andrew Clark

Twitter has been virtually taken over this weekend by a great cause: #BeatCancer gets brands to donate 1 cent for every tweet containing that hashtag. It’s been a huge success so far, with 200,000+ tweets being posted since the launch yesterday.

The campaign aims to break a Guinness World Record for the most social mentions, although it’s unclear where that record currently stands.

(Read more…)

Oct
14

Neil Gaiman + Twitter = Interactive Storytelling

By: Andrew Clark

A great story about the possibility of interactive storytelling through Twitter:

There are lots of things you can do on Twitter besides tweet — and interactive storytelling just became one of them.

Neil Gaiman, famed author and creator of The Sandman comic series, and BBC Audiobooks America have gotten together to produce an interesting creative fiction experiment utilizing the microblogging service. Neil tweeted the first line of the interactive story at noon EST Tuesday, with other Twitter users joining in to continue the tale using the hashtag #bbcawdio.

(Read more…)

Oct
14

Real-Time Analytics Emerge

Spurred by new short-form, shoot-from-the-hip content, Web measurement tools race to embrace real-time events

Story by Rich Karpinski, Business to Business Magazine

Adobe Systems’ $1.8 billion purchase of Web analytics vendor Omniture Inc., which received regulatory approval last week, is the latest proof of the mainstreaming of online measurement.

While some market-watchers wonder how well the two companies actually fit together, the combination “has the potential to embed measurement technologies into the landscape of interactive media,” Forrester Research analyst John Lovet said. It also could signal more consolidation as well, as other competitors—most notably, Microsoft Corp.—look to acquire or partner with the remaining independent Web analytics firms.
(Read more…)

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About Jennings

Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings provides comprehensive social media marketing strategies from Web design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas, including technology, sports, sustainability, entertainment, travel, financial, health care and real estate.
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