By: Valerie Jennings

I wanted to share a search engine article from Mashable regarding Google’s deal with Twitter. Now, tweets will begin showing up in search engine results – a new way for marketers to obtain placements on Google! I will be available to answer search engine optimization tactics via social media marketing through our blog.

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By: Andrew Clark

Twitter has been virtually taken over this weekend by a great cause: #BeatCancer gets brands to donate 1 cent for every tweet containing that hashtag. It’s been a huge success so far, with 200,000+ tweets being posted since the launch yesterday.

The campaign aims to break a Guinness World Record for the most social mentions, although it’s unclear where that record currently stands.

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By: Andrew Clark

A great story about the possibility of interactive storytelling through Twitter:

There are lots of things you can do on Twitter besides tweet — and interactive storytelling just became one of them.

Neil Gaiman, famed author and creator of The Sandman comic series, and BBC Audiobooks America have gotten together to produce an interesting creative fiction experiment utilizing the microblogging service. Neil tweeted the first line of the interactive story at noon EST Tuesday, with other Twitter users joining in to continue the tale using the hashtag #bbcawdio.

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Spurred by new short-form, shoot-from-the-hip content, Web measurement tools race to embrace real-time events

Story by Rich Karpinski, Business to Business Magazine

Adobe Systems’ $1.8 billion purchase of Web analytics vendor Omniture Inc., which received regulatory approval last week, is the latest proof of the mainstreaming of online measurement.

While some market-watchers wonder how well the two companies actually fit together, the combination “has the potential to embed measurement technologies into the landscape of interactive media,” Forrester Research analyst John Lovet said. It also could signal more consolidation as well, as other competitors—most notably, Microsoft Corp.—look to acquire or partner with the remaining independent Web analytics firms.
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