By: Valerie Jennings
I wanted to share a search engine article from Mashable regarding Google’s deal with Twitter. Now, tweets will begin showing up in search engine results – a new way for marketers to obtain placements on Google! I will be available to answer search engine optimization tactics via social media marketing through our blog.
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October 22, 2009 | Categories: Blogged | Tags: bing, Facebook, Google, jennings, Kansas City, KC, LA, Los Angeles, New York, NY, search engine optimization, SEO, Social Media, Social Media Marketing, Tweet, Twitter, viral marketing | Leave A Comment »
By: Andrew Clark
Twitter has been virtually taken over this weekend by a great cause: #BeatCancer gets brands to donate 1 cent for every tweet containing that hashtag. It’s been a huge success so far, with 200,000+ tweets being posted since the launch yesterday.
The campaign aims to break a Guinness World Record for the most social mentions, although it’s unclear where that record currently stands.
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October 19, 2009 | Categories: Blogged | Tags: Beat Cancer Twitter, BeatCancer, guiness record for tweets, Guiness World Record social mentions, jennings, Kansas City, KC, LA, Los Angeles, New York, NY, Twitter | Leave A Comment »
By: Andrew Clark
A great story about the possibility of interactive storytelling through Twitter:
There are lots of things you can do on Twitter besides tweet — and interactive storytelling just became one of them.
Neil Gaiman, famed author and creator of The Sandman comic series, and BBC Audiobooks America have gotten together to produce an interesting creative fiction experiment utilizing the microblogging service. Neil tweeted the first line of the interactive story at noon EST Tuesday, with other Twitter users joining in to continue the tale using the hashtag #bbcawdio.
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October 14, 2009 | Categories: Blogged | Tags: BBC, BBC Audiobooks America, bbcawdio, Interactive Storytelling, Kansas City, KC, LA, Los Angeles, Neil Gaiman, New York, NY, Sandman comic series, Tweet, Twitter | Leave A Comment »
Spurred by new short-form, shoot-from-the-hip content, Web measurement tools race to embrace real-time events
Story by Rich Karpinski, Business to Business Magazine
Adobe Systems’ $1.8 billion purchase of Web analytics vendor Omniture Inc., which received regulatory approval last week, is the latest proof of the mainstreaming of online measurement.
While some market-watchers wonder how well the two companies actually fit together, the combination “has the potential to embed measurement technologies into the landscape of interactive media,” Forrester Research analyst John Lovet said. It also could signal more consolidation as well, as other competitors—most notably, Microsoft Corp.—look to acquire or partner with the remaining independent Web analytics firms.
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October 14, 2009 | Categories: Blogged | Tags: B to B, B to B magazine, blog, business to business, business to business magazine, how to measure social media, jennings, jennings blog, Kansas City, KC, LA, Los Angeles, New York, NY, web measurement, web measurement tools | Leave A Comment »
By: Andrew Clark
We were pitched this story idea by Susan Bardack, chief marketing officer at Izoca,and wanted to share it with you.
Technology company reveals updated platform with a focus on social scheduling and communication
(Albany, NY) — iZoca.com, a technology company focused on efficient scheduling and communication announces a national campaign to educate groups and organizations across the country about how they can utilize iZoca to stay connected. iZoca provides a simple way for groups, organizations and individuals to share information and plan events and activities. It features tools
which provide groups the ability to effectively communicate and organize both publicly and privately.
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October 6, 2009 | Categories: Blogged | Tags: Emire State Youth Orchestra, ESYO, Facebook, Izoca, jennings, Kansas City, KC, LA, LinkedIn, Los Angeles, New York, NY, Social Media, social networks | Leave A Comment »
Valerie Jennings 
Cassie Stubs
Katie Stumpf
